whichfranchise Named as Useful Information Source


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The annual Natwest/bfa franchise survey has identified whichfranchise.com as a useful source of information for prospective franchisees undertaking research into buying a franchise.

Now in its 22nd year, the report reviews the annual research undertaken amongst franchisors and franchisees, conducted on behalf of the British Franchise Association (bfa) and NatWest, and identifies the key trends in the UK franchise industry.

When examining the recruitment of franchisees, the internet favoured positively. Though a number of recruitment methods are used by franchisors, the report highlights the increase in usage of the internet, so much so that it has now overtaken the traditional methods of press and magazine advertising as the main source for new franchise recruits.*

6 out of 10 franchisors now use the internet to recruit. The survey states that recruitment through the franchisor’s own website is the most popular method. whichfranchise contributes to this by providing a direct link to franchsors own website ‘ over 5000 click throughs a month are registered.

Two-fifths of franchisees also used general franchise sites to find out more about their prospective franchisors, with whichfranchise.com one of only two sites named in the survey.**

‘The popularity of the internet as a recruitment channel for franchisors is great news for whichfranchise, though not entirely a surprise,’ commented Suzanne Donald, Marketing Manager, whichfranchise.

‘Our web statistics have been increasing month on month. With over 5000 users a day, and a renewal rate of 98% amongst advertisers, the rapid growth of the internet as a recruitment tool is highly visible’.

‘whichfranchise is delighted to be named as a top site for prospective franchisees in this years survey.’

To find out more about whichfranchise, visit www.whichfranchise.com

*Page 15 of NatWest/bfa survey 2006
**Page 30 of NatWest/bfa survey 2006

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