The vision, inspiration and drive that led Izelle to open a spa dedicated to mothers


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Committed to promoting female wellness through specialised treatments, Mommy Wellness Day Spa embraces every aspect of pregnancy and motherhood. Sally Harvey interviews owner Izelle Louw about her vision and future aspirations for the spa.

What made you decide to open a spa?

After experiencing a variety of spa treatments during my pregnancy, and always walking away disappointed, I decided to open a spa where moms could truly relax and be pampered. I wanted to create an environment where pregnant women would be made to feel special, but, at the same time, treated as ‘normal’ spa visitors. You are not sick when you are pregnant, and should, therefore, still be able to experience the treatments you previously enjoyed, such as a proper massage or facial peeling treatment.

What was your overall vision?

My main focus is to inspire all women to better health. I want my spa to help them embrace and enjoy every aspect of motherhood from before they conceive right through to the time they become grandmothers. We at Mommy Wellness have a passion for women and mothers because motherhood is a full-time job, and, if mommy is not happy – her family is not happy.

Where did you draw inspiration?

My inspiration came from my own experience as a mom and from friends and families. I sat down and listened to their needs and tried to incorporate them into the spa. What sets your spa apart?

We specialise in skin and body treatments for pregnant woman, we SPA FOCUS Committed to promoting female wellness through specialised treatments, Mommy Wellness Day Spa embraces every aspect of pregnancy and motherhood. Sally Harvey interviews owner Izelle Louw about her vision and future aspirations for the spa.

What sets your spa apart?

We specialise in skin and body treatments for pregnant woman, we provide baby massage courses and have a play den area in the spa where children can be looked after while mom and dad are being pampered.

Can you describe the design in more detail, pinpointing a few focal points?

I wanted open spaces and light rooms. It was important to create a welcoming, home-away-from-home environment, where moms could relax and unwind. The play den is definitely a great focal point of our spa. We also have a relax room that can only accommodate one couple at a time. This enable couples to spend more quality time together in complete privacy. Hydro bath sessions can also be organised, followed by refreshments in the relaxation room.

What is your signature treatment?

We will be launching a Four Hand pregnancy treatment in the near future. What do you feel is imperative in a spa environment in order to attain success? You need to always go the extra mile, providing personal care and attention to every client. A client should never feel like they are just ‘one more client’. Communication is very important. You must really listen to what your client’s needs are – there are so many times they tell us, but we as therapists do not ‘hear’ them. I strongly believe in a client card. I have walked into so many treatment room and start with the treatment, without asking me to complete a client card, and, in cases where I have completed a card, the therapist does not take the time to go through it with me.

Have you had any feedback from clients regarding your spa?

Clients love the personal touch we give them. We have had clients from overseas, and, in their two-week stay, they visited us twice. We have also had very good feedback on Facebook.

What professional products do you house and why?

We chose the Nimue brand because it enables us to offer a wider range of treatments, particularly for our moms-to-be. It is safe to use before, during and after pregnancy, and we really see amazing results with Nimue’s peeling systems, all of which, except the Chemibrasion, can be used safely during pregnancy. We also stock Mama Mio, which is an amazing range for both moms and young women. The products really deliver results for our clients.

What are your future plans and goals?

We would like to expand and open a branch in the southern suburbs. We have had a few requests from clients. The rest? … all I can say is: Watch this space!

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