Unveiling of the New Kauai
New ownership and a new CEO (Dean Kowarski) has opened the opportunity to review and strengthen the Kauai brand and its positioning.
The new CI, store look and feel, fresh new menu and customer experience were revealed on Wednesday 8 July at the opening of the first new concept store situated in The Zone @ Rosebank.
Inspired by clean line simplicity, the new store concept is unassuming in its neutral palette of concrete tiles, cool white marble counters complemented by warm oaks and crisp black and white graphics. KAUAI exudes honesty from its choice of build finishes through to its food offering – a monochromatic blueprint that will be replicated throughout the new KAUAI stores. KAUAI’s fresh new brand identity strategically positions ingredients as the heroes and the food as the colour against the black and white backdrop in store.
“Revitalising every aspect of the brand and business, will take KAUAI to the next level of growth and position the brand perfectly to inspire a ‘real food’ revolution in SA,” said Dean Kowarski, Real Foods and KAUAI CEO.
The new open kitchen means customers can engage with the KAUAI staff as they are preparing their fresh and healthy creations – another exciting new brand development to show transparency and enhance the customer in store experience.Kitchen
“KAUAI’s fresh new brand identity strategically positions ingredients as the heroes and the food as the colour against the black and white backdrop in store,” said Dean.
The new open kitchen means customers can engage with the KAUAI staff as they are preparing their fresh and healthy creations
– another exciting new brand development to show transparency and enhance the customer in-store experience.
The ‘customise it’ or ‘build your own’ counter, boasts a wide variety of the best seasonal and locally sourced ingredients, to give
customers a ‘nutritional theatre’ experience. In addition to the signature salads and wraps, customers are encouraged to experiment and create their own favourite wraps, salads and bowls. The ‘customise it’ option means that customers can have a different wrap or salad every day.
Adds Dean: “KAUAI is committed to maintaining a supply chain that supports farmers using sustainable practices and to locally sourced fresh produce where possible. Serving the best quality seasonal ingredients means we bring to our customers real food that has no additives, preservatives, artificial colourants and flavourants.
Additional to the new menu is an inspiring selection of fresh, healthy and delicious meals, smoothies, raw juices and frozen yoghurts. Some of KAUAI’s classic favourite menu items have been retained, but the recipes enhanced to fit with the new nutrient-dense, wholesome menu offering.
From October 2015, exciting new menu changes will be implemented across all stores. With time, the store design changes revealed today will be rolled out to all 153 local and international KAUAI stores, including those in the Virgin Active Health Clubs
Acquired by multi-brand food group, Real Foods (Pty) Ltd in February 2015 and now positioned as a fast casual restaurant, KAUAI has not only re-looked its entire healthy food ecosystem, but also has a renewed focus on customer service excellence highlighted in their new slogan “Made Naturally. Served happily”.