The Fish & Chip Co. rated the top fish brand in the fast food sector


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Marcel Strauss

The Fish & Chip Co. is proud to have been voted one of the top fish brands in the fast food sector, following the Sunday Times Top Brands 2013 survey, for a second year running.

The survey, conducted by the Sunday Times in partnership with TNS South Africa, aims to highlight consumer’s usage and ratings of brands across a number of categories. The surveys are primarily conducted to determine a brand’s penetration within the market place, whilst measuring the brand’s relative pulling power among users and non-users.

“It is an honour to be acknowledged by such a prestigious publication and to know that our brand was placed at the top by our consumers. We have had a phenomenal year thus far and have taken some great strides in our business and this accolade proves that our customers are noticing our momentum and trust our brand ,” shares a proud The Fish & Chip Co. Managing Executive, Marcel Strauss. 

The Fish & Chip Co. is a subsidiary of the JSE listed Taste Holdings group who, at the end of July, entered into a ground breaking tripartite agreement along with Nedbank and Brimstone Investments Incorporated. This agreement, Sisonke, comes as a strategic move to assist entrepreneurs who are interested in franchising to accelerate their progress, by providing competitive funding for potential franchisees who, under normal circumstances, would not have the required security to acquire a franchise. It will introduce new entrants to a successful business model, thereby reducing the risk of failure for new entrepreneurs. It will also create new job opportunities, which, through extensive training and a long-lasting transfer of skills, is set to boost the South African economy in the long run.

“The Sisonke agreement allows us a foothold to transform the franchising industry and the type of support we can offer potential franchisees. Since the announcement we have been inundated with enquiries, which serve as an indication that the agreement is addressing a very relevant need amongst entrepreneurs who want to enter into franchising but can’t.”

Strauss concludes that he looks forward to growing the love for the brand even more. “With the support and express involvement of our family of franchisees, we will continue to give our valued customers what they value most; superior quality food that is ‘Hot and A lot’ and always affordable”.

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