Taste Holdings leading the way in job creation


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Following the biennial Endeavor Entrepreneur Summit, held in San Francisco with over 300 other Endeavor network members from around the world, Taste Holdings was honoured for their active input in job creation in South Africa.

Led by CEO Carlo Gonzaga, Taste Holdings received an award for “Most Jobs Created by Year-End 2012” ahead of runners up Globant from Argentina; Kibernum from Chile; Bodytech from Colombia; Vicky Form from Mexico; and Baydoner from Turkey. Taste Holdings created a phenomenal 8,500 jobs in South Africa and was also a runner up in the “Highest Absolute Growth in Revenue (2010-2012)” category, demonstrating a year-on-year growth in revenue of 66% in 2012.

Catherine Townshend, Managing Director of Endeavour South Africa was proud to present this award to Taste. 

“It is a privilege to award Taste Holdings with this honour as we recognise them as an amazing company in South Africa, committed to job creation. After incredible organic growth and numerous acquisitions, their holding includes several top fast food chains that collectively have well over 300 outlets. With the establishment of these stores, close to 9,000 employees were employed by the end of 2012, with many of them being historically disadvantaged individuals.”

Gonzaga, who claimed the award on behalf of Taste Holdings expressed his pride in what the group is doing for the country.

“While I am humbled to receive such a prestigious award from the Endeavour group, it brings me even greater joy to know that Taste is actively contributing to eradicating unemployment and poverty in South Africa. We value our staff as much as we value our customers and wouldn’t have been able to secure these accolades if it wasn’t for both these sets of stakeholders.”

Gonzaga also received the Endeavor Advocate Award for South Africa, as presented by Ernst & Young.

Endeavor is a non-profit that currently supports more than 800 entrepreneurs from over 500 companies in 15 emerging and growth market countries. These “high impact” entrepreneurs are selected for their ability to drive innovation, produce role models and maximise wealth and job creation. The selection process is rigorous, as they must obtain a global panel’s unanimous vote.

Taste’s mission to afford more job opportunities to South Africans has also been cemented with the initiation of their recent agreement along with partners Nedbank and Brimstone. A tripartite agreement was entered into to pave a new way for the franchising industry in South Africa. The initiative, known as Sisonke (the Zulu word for ‘we are together’), aims to provide competitive funding for 50 potential entrepreneurs interested in owning a franchise of The Fish & Chip Co. who, under normal circumstances, would not have the required security to acquire a franchise.

The Fish & Chip Co., a subsidiary of Taste Holdings, has shown remarkable growth since being acquired by the group in 2011. Since its inception, over 300 outlets have been established countrywide, enabling the creation of much-needed jobs. It is estimated that more than 3,300 employment opportunities have been created to date, through approximately 250 individual franchisees operating The Fish & Chip Co.’s stores. With the tripartite agreement, Taste Holdings is aiming to increase this number even further.

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