South Africa’s first social franchise


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South Africa’s first social franchise

Sport For All is South Africa’s first social franchise to be accredited with the Franchise Association of South Africa (FASA) and provides funders with the opportunity to earn enterprise development points in terms of the recently released BEE Codes of Good Practice.

One of the first franchises is sponsored by Standard Bank funding securing the franchise rights to the Kathorus region in Gauteng. This has led to the opening of a Sport for All franchise in Katlehong, with Vosloorus and Thokoza to follow shortly.

These franchises have given black entrepreneurs the opportunity to start profitable businesses and contribute positively to their communities. Franchise owners will employ young coaches who will be trained and in turn provide much needed quality sports coaching and life skill training for paying clients in the respective communities.

The Sport For All franchising model provides financially sustainable sport development programmes. The unique model is an enterprise development solution that provides sport coaching for children and youth.

Similar sports development programs exist only for the time they are funded and cease to exist when funding ends. Sport For All franchising identified this as a problem and developed a proven solution that allowed for these programs to become completely sustainable. Enterprise development funders need only put in once-off business formation funding in order to create small black-owned enterprises, specifically in townships and rural areas. The sustainability of the programme allows for corporations to invest in new worthy programmes next time around as opposed to providing continuous funding for the same programme.

The model is sustainable because it utilises the same principles as a commercial franchise. The only difference is that the main goal is to further social goals as opposed to purely maximising profitable gain and has been termed a process of ‘profit making, not profit taking’. In conjunction with franchising as a main structure, Sport For All franchising has a complete business formation and management programme that includes a franchise management system, player management System and sport management system.

Eighty percent of new, non-franchised small businesses fail each year as opposed to only 15% of new franchises, says Brenda Macqueen, past Chairperson of FASA’s Council. Franchising is the best expansion mechanism in business today and potentially the biggest booster for South Africa’s enterprise development.

Sport For All franchises, with the correct business formation funding will create jobs and income generating opportunities within their immediate communities and will in time contribute to growing and improving those communities.

“By the 2010 Soccer World Cup we hope to have 200 black owned franchises up and running in previously disadvantaged areas, 2000 young coaches employed and at least 100 000 children playing sport on a daily basis”, says Zee Cele, Chairman of Sport For All franchising.

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