Queen Mazibuko, Fish & Chip Co. Mandeni Franchisee
Success for The Fish & Chips Co franchisees
The Fish & Chips Co is the largest takeaway fish brand in South Africa and offers good quality and affordable food aimed at lower- to middle-income consumers.
Queen Mazibuko, the successful owner and operator of The Fish & Chips Co Mandeni, shared some valuable insights into choosing to become a franchisee and travelling the road to success.
Q: Why did you go down the route of franchising?
A: I decided to set up a new store because I really like the brand. It also seemed easier than starting a new concept.
Q: Why did you choose the Fish & Chips Co?
A: My husband was a great influence and we both love good food. It seemed perfect for the area we were targeting.
Q: What did you do before starting your franchise?
A: I was a stay-at-home wife and was previously employed as an HR officer.
Q: How did you raise the finance?
A: My family helped me with my initial unencumbered deposit and a bank assisted with the finance. (Please see the Sisonke Funding Initiative below for more information).
Q: What training and support did you receive from the franchisor initially and are you still receiving?
A: The Fish & Chips Co provides operational assistance and helped us with food preparation initially.
Q: What is a typical day for you as a franchisee?
A: At first it was crazy and scary. However, I am now a lot more confident in what I do and get involved in everything – from doing the cooking to helping with the cashiers.
Q: What challenges have you faced?
A: Finding good staff, time management, finding a good potato supplier and the overall management of the store. But it is all coming together.
Q: Has becoming a franchisee changed your life? If so, how?
A: Yes, it has. I now feel that I can do anything with hard work, support and determination.
Q: What advice would you give to someone thinking of buying their first franchise?
A: Go for it! But don’t be lazy – being a franchisee is hard work.
Q: What are your plans for the future?
A: Growth of the current franchise through marketing and learning more in business.
Q: Would you do it again