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[Opinion Piece] How to succeed in the franchise industry

Bronwyn Oliveira

Profitable franchisees have several things in common such as leadership skills, reliability, people skills. Bronwyn Oliveira, brand manager of Maxi’s, the franchisor of a nationwide chain of family restaurants, shares some insights on how to makes a success of your restaurant franchise.

Have you got a positive attitude to life and business? Are you the kind of person who is focused and motivated? Can you work hard and demonstrate to those under you that hard work can achieve positive results? If so, then franchising is possibly for you.

In order for your franchised store to succeed, it solely depends on you! Although most franchises have a business model that is in place, it does not mean that you are guaranteed success, the only thing that guarantees you success is attitude.

The following traits are those of a successful franchisee:

Leadership Skills
This is most important for the individual who wants to see growth, as great leadership skills lead to growth. It is everyone’s goal, it is a universal desire. More business, more money. This skill will make or break a franchisee.

Reliability
Good franchisees tend to be reliable and solid individuals who are careful and truly think business decisions through. Franchisees need to have the necessary skills to be consistent and manage a franchise operation effectively, they need to be reliable not only to their staff but to the customers as well.

Good Learner
There will always be aspects to the franchise that requires continuous learning and training. Franchisees must be prepared to learn from other people to understand the ins and outs of the industry. All successful franchisees are willing to take advice from the franchisors in order to make their franchise a rewarding and profitable success.

Good Judgment
In the food franchising industry, the franchisor will do what they can to help eliminate possible threats and guide you on your way to franchise success. However, as a successful franchisee you must have good judgment to assess whether or not something is considered worthy of a risk or not.

Hard Worker
All franchisees must be capable of hard work to make the franchise a success from the start. If a franchisee puts in the hard work at the beginning, success is sure to follow. Hard work is necessary to keep the franchise running well, and to keep staff and customers happy with the franchise business. Two words: OWNER OPERATED!

Good Communicator
Before making any decisions about entering into a franchise opportunity, franchisees should make sure they talk everything over with their family and loved ones. After the franchise brand is agreed upon and supported by all involved, the franchisee must maintain effective communication links between franchisee and franchisor, franchisee and suppliers, staff and customers. Excellent communication skills are a necessary element of a successful franchise operation.

Good at Networking
The ability to network and to manage customer and business relationships effectively is part of the role of the franchisee and it also create much needed possible business relationships.

Financial Awareness
A successful franchisee will have the necessary start up and investment finance set up prior to any franchise agreement. After the franchise agreement has been signed and the franchise is set up, a franchisee must keep an eye on financial income and expenditure as the company progresses. Keeping an eye on the business finances will positively contribute to the profitability of their store.

Willing to Delegate Work
A good franchisee is aware of their staffing hierarchy and is willing to delegate work as appropriate. The ability to delegate work to staff is key to the success of the franchise and can help foster effective relationships between staff and franchise owner. Delegating work will also help to take some of the pressure off the franchisee and enable him/her to concentrate on other important elements of the franchise business, such as growth and profits.

Willingness to Ask for Help
A good franchisee is never afraid to ask for help from the franchisor, staff or even their family. Sometimes asking for advice in solving a difficult issue can relieve any stress involved for the franchisee. The willingness to ask for help is central to the maintaining of successful and healthy partnerships in business. This will help the franchise business grow and be successful.

View full details and Apply for a Maxi’s Franchise


June 24, 2014

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