[Opinion Piece] Give your employees something to work towards
It is no secret that having something to work towards in business is vital to keep it moving forward. Without a goal to aim for, we’re just stuck in a rut are we not? The problem is, however, in working fervently to achieve these goals with gusto, we sometimes lose that drive to make it to the finish line. The fact is, no matter what time of the year, fatigue can set in fast when it comes to reaching for those milestones. The answer? Incentive programmes. Jan de Beer, Managing Executive of The Fish & Chip Co. shares more on incentives in business and why these are important to enhance productivity.
Working towards a goal means nothing without something to urge you on, which is why incentive plans are ideal as they not only provide those taking part with the needed motivation, but also offer recognition and reward to employees for meeting pre-established goals or objectives.
No matter what form the incentive takes on, whether it be in the form of bonuses, shares, additional paid leave time or any range of prizes, incentives are a good method to use to keep employees interested. This is, of course, if the incentive is clearly defined and considered a viable, valuable reward for the associated workload.
The Fish & Chip Co. recently ran an incentive programme along with strategic partner, Coca-Cola, as a means of inspiring the stores in the group to push for greater results in their businesses. The effectiveness of their efforts were measured according to their percentage growth, specifically pertaining to Coca-Cola sales and the stores in Grahamstown, Piet Retief, Lethlabile and Mooi Kloof, came out tops. Staff and employees were rewarded with various smaller prizes, with the Grahamstown store winning the main prize of a fabulous boat cruise.
No matter how big or small the prize, incentive programmes motivate employees to push and challenge themselves to achieve higher degrees of productivity, which in turn impacts results in the business and the brand as a whole.
Aside from this, these activities have a way of promoting collaborative work efforts within the business as employees work together in teams to achieve a collective goal.
Incentives also boost morale, increase job satisfaction, and enhance service levels – all of which have a positive impact on the company’s bottom line.
The Fish & Chip Co. is proud of all the stores who worked hard during the incentive period. Whether a prize was received or not, the greatest reward lies in that which was achieved that no price tag can be attached to.