New Coffee Franchise Model Aimed at Customers on the Move
The Daily Coffee Group, a fast-growing and truly South African coffee franchise group, has recently introduced its latest coffee franchise model, The Daily Coffee Express.
Commenting on the opening of The Daily Coffee Express 78 on Edward in Edward Street, Upper Oakdale, Bellville on 27 June 2019, Group CEO, Adriaan de Bruyn, said that The Daily Coffee Express model draws from the successful formula that The Daily Coffee Group has created for its popular The Daily Coffee Café franchises, yet with a fresh angle.
“The Daily Coffee Express caters for customers on the move who have limited time, yet wanting and valuing quality,” De Bruyn said. “The franchise offers good coffee and other drinks, as well as a fine variety of grab-and-go food, such as pastries and gourmet sandwiches. In addition, it has an inviting seating area and laptop work space for those who want to stay a while longer.”
What further differentiates The Daily Coffee Express, is its décor which radiates an energetic ambiance, resonating with a world that’s on the move. This can be seen in the New-York-meets-Karoo interior design which also includes design elements from the 1920s Art Deco era – a period when travel, among others, became popular due to accessibility to modern transportation.
“The tone of The Daily Coffee Express reflects life’s passage. It dares to dream and to reach those aspirations. It inspires to take action, and to move and be moved,” De Bryun adds. “The Daily Coffee Express is an essential refuelling stop during life’s journey.”