Love, commitment, nurturing, values and loyalty are a few characteristics that come to mind when trying to define a family. Since their inception 18 years ago, the family orientated restaurant franchise, Maxi’s has similarly encouraged their extended family of 75 restaurants to foster development and relationships, much like any parent would do. Such guidance has kept the brand ahead of its competitors, whilst staying true to an ethos of serving a wide range of tasty and wholesome meals.

While being devoted to catering for all appetites by serving mouth watering meals in generous proportions, Maxi’s commitment to providing a fun-filled and memorable experience for their younger VIP guests is a crucial element towards the brand’s development.

Christo Calitz, CEO of Taste Holdings Food Division says that Maxi’s has always kept their young VIPs in mind, “in April 2010 the Maxi’s children’s menu, complemented by vibrant colours, was redesigned into the shape of a game console which appealed to children who could point out their favourite foods in a fun and interactive way. We continue to place emphasis on this market by revamping our play areas and introducing new goody bags for our Mini Maxi’s parties, to ensure that children always have a smile on their faces whilst visiting our stores.”

The launch of the new Maxi’s children’s party packs in August will have children feeling like they are on an African safari. Filled with all sorts of fun activities, toys, balloons, invitations for their friends, and of course a choice of seven scrumptious meals to fill their rumbling appetites, these packs are sure to get any party going. For R40 a person, the above and more is included to maxi’mise any child’s extraordinary birthday.

“It would make sense for any parent to want to host their child’s birthday party at Maxi’s. Not only do children have a choice of tasty meals and activities to keep them busy and smiling for hours on end, but the stress of preparing and cleaning is taken out of the equation – giving parents more valuable time with the kids,” continues Calitz.

Twenty-one Maxi’s restaurants currently have play areas on site, with more to be developed in the near future.

“We want children to look forward to visiting Maxi’s with their family and friends, enjoy a flavoursome meal and be entertained whilst create lasting memories. So why not take the whole family and meet at Maxi’s,” concludes Calitz.