McDonald’s repeats successful Primedia campaign

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McDonald’s is running its third 2009 campaign, promoting the fact that the franchise is open 24-hours, by utilising the same bus shelters it has used in two earlier successful campaigns and has added Primedia Outdoor’s PrimeLite billboards to the marketing mix.

It used bus shelters for its breakfast promotion and player escort programme for the 2010 FIFA Soccer World Cup.

“As these billboards are positioned on major arterials within the northern and eastern suburbs of Gauteng, they provide superb exposure to LSM 8-10 audiences. Internally illuminated, they ensure high degree of impact 24-7, ensuring the overall effectiveness of the campaign,” explains Mzi Deliwe, sales and marketing executive of Primedia Outdoor.