A NekNomination is a current social media craze, which usually involves people filming themselves participating in a drinking challenge by downing an alcoholic concoction. Before the film is uploaded onto social media platforms, the person participating in the challenge then has to nominate friends to do the same or ‘better’ their effort.
Over the past week the NekNomination has taken a turn and changed for the better. A South African man started the trend that instead of downing a drink, he would rather perform a good deed for someone less fortunate and then nominate his friends to do the same or better.
The Maxi’s franchise in association with Talk Radio 702 presenter, Xolani Gwala and other good-doers also decided to skip the alcohol challenge and to rather brighten the day of the patients at the Tswelopele Frail Care Centre in Hillbrow.
The facility is for the elderly and for patients between the ages of 40 and 85 with physical and mental disabilities who need to be fed, bathed and dressed by nursing staff as they cannot take care of themselves.
The Maxi’s team recently used their NekNomination to feed one hundred patients at the Centre. In addition to serving delicious burger meals, lots of laughs, and providing one-on-one attention, entertainment was offered by 2009 Idols finalist, Cameron Bruce who sang his heart out to the patients and the big-hearted staff at the Tswelopele Frail Care Centre.
“It is always humbling to help others in need, and our NekNomination gave us the opportunity to give back to the disabled and the aged. Maxi’s is a firm believer in doing good and giving back to the community where ever we can,” states the Brand Manager of Maxi’s, Bronwyn Oliveira.
To end this heart-warming NekNominiation, Xolani Gwala nominated Alex Jay from 94.7 Highveld Stereo to continue the craze of doing good. Gwala gave the sister station one week to do their part in giving back to a needy community.
As part of Maxi’s continued corporate social investment initiatives and to show that they really care, the company’s Facebook campaign allows their loyal customers to select the charity that the brand would support that month. The campaign encourages their Facebook fans to interact with Maxi’s and the person who engages the most, is named the “Fan of the Month”.
“If you would like to get involved and help Maxi’s make a difference in someone’s life, become a fan of our Facebook page and prove that you are willing to earn your Fan of the Month status. Who knows, we might just be knocking on your charity’s door at the end of this month and you can NekNominate someone else to continue your good work!” concludes Oliveira.