Maxi’s shows how sit-down restaurants still beat take-aways in convenience and value


August 25, 2015 Facebook Twitter LinkedIn Google+ Grapevine News | The Latest Updates on Franchising


Yolandi Ferreira, Marketing Manager at Maxi’s

Maxi's logoThe Maxi’s chain of restaurants continues to successfully offer families the home-away-from-home experience through good value hearty meals. This is besides the growth of fast food franchises in South Africa, says, Yolandi Ferreira, Marketing Manager at Maxi’s.

Many have argued that modern day time constraints have seen the breakdown of the much adored family meal time. This has caused a rise of fast food and take-away restaurants, whose grab and go style of service offers convenience on the surface. However, sit down restaurants remain the more holistic hallmark of convenience for the modern lifestyle.

Historically, the term restaurant referred only to places that provided tables where one was sat down and served by a waiter to eat a meal. Following the rise of fast food as well as take-out restaurants, a retronym for the older standard restaurant was created, sit-down restaurant. Most commonly, sit-down restaurant refers to a casual dining restaurant with table service, rather than a fast food restaurant or take-away, where one orders food at a counter.

Not only do sit down restaurants offer families the opportunity to catch-up while taking a break from home, but they also provide quick and nutritious home style meals, variety of choice as well as  a more for less approach to service.

Maxi’s takes a step further to other sit down restaurants by offering unbeatable promotions which cater for everyone in the family like:

  • The Rise and Dine breakfast. For R26.90 you get two eggs, a breakfast russian, chips and toast. You can also ‘max up’ with two bacon rashers or a breakfast russian for R7.90.
  • The Hash Tag burger and chips is only R39.90. It is a cheese and hash brown burger, garnished with mustard sauce and served with chips. ‘Max up ‘with two bacon rashers for R7.90 or a beef patty for R15.90.
  • Lastly you can enjoy a Best of Both meal for R69.90. It includes two chicken thighs basted with Maxi’s BBQ or Peri-Peri basting, boerewors, onion rings as well as regular chips. ‘Max up’  with a half portion of spinach and half portion of pumpkin for R15.90, beef patty for R15.90, and 300g spare ribs for R39.90.
  • Or, enjoy a coffee moment with, either a large cappuccino or regular hot chocolate, for R22.90. You could also win one of ten Caffe Lux coffee machines.

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