Maxi’s Secunda adds value to the community by getting involved


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Maxi’s second store in Secunda, Mpumalanga, is set to not only ensure that locals are able to enjoy undeniably delicious and wholesome meals, but also add immense value to community members.

Maxi’s Secunda owner Martin van Wyk says that in addition to creating a restaurant characterised by quick, friendly and efficient service, a quality product, and a friendly, clean and well maintained environment, he plans to become involved in several worthy community projects, and uplift underprivileged people.

These projects will include funding for schools, environmental projects, religious organisations, and old aged homes in Secunda.  Martin notes that his desire to involve the store in these projects is linked to his core business philosophy.

“Community relations are one of the most important elements of a business, as people located near your area of trade are your main source of income, and it is vital to build a good relationship with them.  I am therefore excited to help create a material difference in the lives of local people, and add to their prosperity.”

Christo Calitz, CEO of Taste Holdings Food Division, asserts that Martin will add immense value to the Maxi’s brand.

“Maxi’s is not only driven by a desire to create a memorable customer experience underpinned by value, but by a commitment to give back to the communities in which our team members and franchisees live and work.

“Undoubtedly, Martin is a professional, driven and committed individual whose character and actions definitely lives up to these values, and will result in Maxi’s Secunda excelling in terms of store performance and community relations.”

Martin, notes that he adopts a hands-on management style, strives to lead by example, and ensure that his employees are adequately trained and completely customer focused. He concludes that he has ambitious plans for the store.

“My immediate vision for Maxi’s Secunda is to build a large and loyal client base, reduce staff turnover, and exceed the store turnover targets that have been set by the franchisor. Ultimately, we want to develop a reputation as the best quick-service sit-down and take-away restaurant in town.”

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