Last year Maxi’s started a Facebook campaign to show their loyal customers that they care by allowing them to select the charity that the brand would support that month. The campaign encourages their Facebook fans to interact with Maxi’s and the person who engages the most, is named the “fan of the month”.
PJ Prema Reddy was chosen as the Maxi’s Facebook fan for the month of December. Reddy chose to help the Reach for a Dream Foundation and with Maxi’s help, they arranged a surprise visit to the King George Hospital.
The Reach for a Dream Foundation encourages children to use their dreams to fight life-threatening illnesses. Their vision is to grow the foundation, enabling them to continue giving hope to children who suffer from life-threatening illnesses as they try as far as possible to make their dreams a reality.
On Friday night, 31 January, Kamlesh Bhika, the manager of Maxi’s Overport, visited the Tuberculosis Ward at the King George Hospital around dinnertime to treat the 50 children who are suffering from Tuberculosis to burger meals, cold drinks and toys.
“While my heart goes out to the children suffering from this illness, I’m delighted that we were able to put a smile on their faces. At Maxi’s, we believe in giving back. Paying it forward to the King George Hospital was our way of thanking PJ and other consumers just like him, for their loyal support,” says Bhika.
Bronwyn Oliveira, the brand manager of Maxi’s, adds that the chain of national family restaurants is once again thrilled to be able to help those in need.
“On behalf of Maxi’s, I would like to thank all our Facebook fans for their dedication to our campaign and for giving us the opportunity to help them with their charitable giving. Owing to the success of the 2013 campaign, we are happy to report that we will continue with the fan of the month competition this year. We look forward to continued engagement with our Facebook fans and to giving our consumers the opportunity to make someone’s day and to uplift their spirits,” concludes Oliveira.
If you would like to get involved and help Maxi’s make a difference in someone’s life, become a fan of their Facebook page and prove that you are willing to earn your Fan of the Month status. Who knows, Maxi’s might just be knocking on your charity’s door at the end of this month!