Maxi’s menu revamp


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Maxi’s has revealed a trendy menu overhaul which will attract a new audience as it caters for the tastes of the dinner trade.

Maxi’s conducted a year-long analysis of every section of the menu. Inspiration came from customer’s feedback, the latest in design, food trends, and styling across a diverse range of mediums. The research results also revealed that Maxi’s wholesome meals accompanied by a high-spirited atmosphere, are some of the draw cards that keep customers and their families coming back for more.

Taste Holdings Food Division CEO, Christo Calitz emphasised that from their studies it is clear that consumers want a broader range of menu options and are ready and eager for Maxi’s dinner offering.

“Upon review of our strategy and our successes over the past financial year, it is clear that Maxi’s has the capacity to go a level further in entrenching the brand as a leading family restaurant franchise. The introduction of the new menu not only ensures brand growth and market development, but is a clear indicator that Maxi’s has evolved as a firm favourite in the minds of consumers, and a force among competitors.”

In redesigning the menu, Maxi’s wanted to establish a definitive brand personality that the consumer would recognise for years to come. The menu incorporates hearty, appetising food photographed on natural and traditional surfaces, portraying the experience families have dining together around the kitchen table.

There are number of new meal offerings, such as scrumptious wraps, various grills and meat options served in deep pans as well as the choice of experiencing proudly South African pap as a starch alternative to rice and chips.

Calitz concludes that he is confident that the public will embrace the new menu design and that the franchise will grow its market accordingly.

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