Maxi’s Franchise gives a helping hand to the Door of Hope


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Maxi's door of hope

In 2013 Maxi’s started a Facebook campaign to show their loyal customers that they care by giving back to the local communities in which they operate. The monthly campaign encourages their Facebook fans to interact with Maxi’s and the person who engages the most, is named the “fan of the month” and gets to choose a charity of their choice who will receive support from Maxi’s.

Maxi's door of hopeJustine Burden, from Polokwane, was chosen as the Maxi’s Facebook fan for the month of May. Burden chose to help the Door of Hope organisation and with Maxi’s help, they arranged a surprise visit to the head office in Glenvista, Johannesburg with bags full of needed goodies.

The Door of Hope seeks to help in meeting the needs of abandoned, abused and orphaned children in South Africa, by providing loving and stable Christian environments, so that they may grow up to be people that have a positive effect in South Africa and the world.

In cooperation with other agencies, their main objective is to rescue and assist abandoned, abused and orphaned babies and children, by providing a temporary home for them while seeking a forever family.

Early in June, Yolandi Ferreira, Brand Assistant of Maxi’s, made a surprise visit to the Door of Hope head office where on behalf of Maxi’s, she donated bags full of needed items listed on the home’s website.

“I chose this organisation as I was deeply concerned about those innocent babies and children. They did not decide that they want to be a part of this world, yet they were brought into it and then just abandoned. These are the individuals who need the most help as they are after all our future generation,” says Burden.

Bronwyn Oliveira, the brand manager of Maxi’s, adds that the chain of national family restaurants is once again delighted to be able to help those in need.

“On behalf of Maxi’s, I would like to thank all our Facebook fans and as importantly we extend our appreciation to Justine Burden for her dedication to our campaign and for giving us the opportunity to help the Door of Hope. We look forward to continued engagement with our Facebook fans, and we are happy to be able to make someone’s day and uplift their spirits,” concludes Oliveira.

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