Maxi’s Feeds the BMW GS Eco 1000
On 18 September 2009, hundreds of BMW GS riders commenced a journey of exploration around South Africa to celebrate the BMW motorcycle lifestyle while drawing attention to environmentally responsible practises. Completing 1,000 km in total, and culminating at a lifestyle event at Gariep Dam, these riders are going to need some refreshments along the way.
At each of the four starting points, in Johannesburg, Durban, Cape Town and Port Elizabeth, Maxi’s Restaurants will be offering each rider a hearty breakfast, followed by complimentary coffee all along the route.
To further promote the event, between September and December 2009, all BMW Motorrad dealerships will be offering the opportunity to win gift vouchers and Maxi’s breakfasts. To enter, clients must place a slip from any Maxi’s restaurant into the clearly marked entry boxes located at each dealership. One of four R500 vouchers and one voucher to the value of R1000 are just waiting to be won.
Maxi’s Restaurants celebrate the South African lifestyle, as does the BMW GS Eco 1000,says Christo Calitz, Managing Director of Maxi’s Restaurants. As such, we believe that there is an ideal alignment between our brands. In addition, we are committed to the comfort of all travellers on our roads, which the event gives us a platform to demonstrate.
Maxi’s Family Restaurants had humble beginnings in Pretoria in 1993. Since then, the brand has increased its footprint to 61 stores, with another 12 stores expected to launch by the end of 2009. The brand’s continuous growth in the last two years can largely be attributed to the new corporate identity, menu design, national promotions and new store image that was launched in 2007, as well as the agreement signed with Caltex service stations, which led to Maxi’s stores being found on all national road routes. Consistent service and quality means that travellers experience the best of the Maxi’s brand whether they are at home or in another province.