Maxi’s Runs a Kids Initiative in Mpumalanga
The Maxi’s food group, a division of Taste Holdings, has started with their marketing campaign for the Mpumalanga region and is aiming to drive transactional growth through all of their identified marketing initiatives. The biggest focus area at present will be on primary school children in the region. The kids, and the schools that they represent, will be encouraged to express their creativity by means of their own marketing campaigns as they will need to design an advert for Maxi’s to win.
Schools will be sent entry forms for the kids to take part and the aspiring creatives will be urged to bring their completed advert to their nearest Maxi’s store. Weekly winners will be chosen out of the two categories that have been allocated, namely that of children in Grades 1 to 3 and those in Grades 4 to 7. Schools will also be rewarded as the school with the most entries will win a cash prize of R5,000.
An overall winner will be chosen from the accumulating weekly winners. Their advert will be placed in one of the local papers for all to admire and in addition, they will walk away with the following prizes:
- Free Maxi’s meal vouchers for a year
- A Blackberry cellphone
- R2,500 in cash
- R5, 000 for the school that they represent
Maxi’s Senior Brand Manager, Bronwyn Oliveira, is looking forward to seeing what the kids can cook up, “It’s always exciting to see what the youth can come up with when given the opportunity to let their imaginations run wild. We are looking forward to seeing their works of art and rewarding them for their creativity.”
To enter, schools and kids need to visit their nearest Maxi’s in Mpumalanga for an entry form and bring their completed adverts back to the same store. The competition will end on 30 June 2013.