Maxi’s Donate Cheese Burger and Chips Combo Proceeds to the Rhino Saving Campaign
In light of Heritage Day, Maxi’s has demonstrated its commitment to making a difference in South Africa having launched a “SAVE OUR RHINO” promotion that will not only satisfy hungry appetites, but as importantly, will benefit rhino conservation.
In partnership with Rhino Force, an organisation specialising in the development and activation of philanthropic campaigns, Maxi’s has crafted a cheeseburger, chips and Rhino Force bracelet combo for consumers, of which a percentage of the proceeds will go towards the rhino saving campaign.
Customers purchasing the Save Our Rhino combo will receive a distinctive white, red, and black beaded bracelet from Rhino Force, in addition to their appetising meal.
All profits from the sale of these beaded bracelets is being filtered towards raising awareness of the illegal rhino horn trade, and supporting the conservation work carried out by Rhino Force.. In addition to selling the beads through their Save our Rhino promotion, Maxi’s is also selling them as a standalone item to support awareness.
CEO of Taste Holdings Food Division, Christo Calitz says that Maxi’s support of the campaign is aligned to the group’s social commitment objectives.
“Rhinos are magnificent creatures, and it is vital that organisations and the overall business community play their part in securing the future of these vulnerable animals to protect them from becoming extinct.
“Maxi’s is therefore delighted to be able to assist with the sterling efforts of Rhino Force. Through this promotion and our customers’ financial support, we will be able to well and truly help preserve an environmental legacy for the country.”