From Marketer to King Delivery Franchisee


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Zanele Radebe - King Delivery

King DeliveryName: Zanele Radebe

Location: Secunda

Franchise: King Delivery

Why did you go down the franchise route? And why did you choose your franchise?

  • Franchises have been tried and tested and proven to work
  • Franchises have working systems in place i.e. contracts, software, operations, communication channels etc.
  • Franchises have good standing relationships with their suppliers and customers
  • Franchises already have a marketing department in place so you don’t have to crack your head about where to begin
  • Franchises give you the training and support you need at the beginning and on an on-going basis

I was attracted to all these qualities and chose to go with King Delivery because of the

  • low start-up cost
  • low risk business
  • able to work from home
  • low running costs
  • and that it would give me a good start-up experience in operating a business.

What did you do before taking up a franchise?

I held the position of a Marketing Administrator at a corporate firm and completing my degree in BBA in Marketing Management

How did you raise the finance?

Through my provident fund when I left the company

What training and support did you receive initially and ongoing?

I received documents, online links, manual, marketing material and constant communication that would facilitate efficient start up and running of the franchise

What is a typical day for you as a franchisee?

  • Being on the lookout for incoming orders and process them as efficient as possible by: placing the order with the restaurant, staying in contact with the driver, and closing the order
  • Setting up meetings with restaurant owners to present the service via email then followed by a face to face meeting or sometimes just walking in and asking to meet with the owner
  • Keeping drivers motivated, especially now while still trying to get the brand known and orders are trickling in
  • Working on marketing strategies to get the brand known in the area.

What challenges have you faced?

  • Getting drivers that suit the image that you would like to project i.e. neat, non-smoking, well presented with reliable vehicles
  • Getting the restaurant owners to meet with you
  • Building the brand in the area
  • Some teething problems with the actual operation

Has becoming a franchisee changed your life, if so how?

  • Yes, I’ve become more resilient, in case of failure I’m now able to just dust myself, change strategy and run with it.
  • I’ve learned that not all ideas can be implemented as envisioned in real situations, so I need to be flexible in my thinking and be ready for any challenges that might pop-up that I’d initially not thought of
  • I’m learning to bridge the gap between realistic goals and desired goals

What advice would you give to someone thinking of buying their first franchise?

  • Make sure the franchise suits your lifestyle, management style and your budget
  • Be patient and stay positive, good results take time
  • Be a go-getter, believe in what you are doing, know the brand you stand for and try close gaps where you see them
  • Invest in marketing and promotions, get your brand known in your area
  • Be professional from the start, make sure all your ducks are in a row (website, pricing, and systems) – clients do their background work and once they lose trust it’s almost impossible to win it back.
  • Every customer is important, make sure you deliver on what you promised ALL THE TIME; there are a lot of suppliers/competitors out there.

What are your plans for the future?

  • Continue building the King Delivery brand in Secunda
  • Build and sustain favourable relationships with restaurant owners and customers
  • Be the known and main food delivery brand in my area
  • See this business to its peak before attempting another venture

Would you do it again?

Yes definitely.

View full details and apply for a King Delivery Franchise

 

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