From Marketer to King Delivery Franchisee
Name: Zanele Radebe
Franchise: King Delivery
Why did you go down the franchise route? And why did you choose your franchise?
- Franchises have been tried and tested and proven to work
- Franchises have working systems in place i.e. contracts, software, operations, communication channels etc.
- Franchises have good standing relationships with their suppliers and customers
- Franchises already have a marketing department in place so you don’t have to crack your head about where to begin
- Franchises give you the training and support you need at the beginning and on an on-going basis
I was attracted to all these qualities and chose to go with King Delivery because of the
- low start-up cost
- low risk business
- able to work from home
- low running costs
- and that it would give me a good start-up experience in operating a business.
What did you do before taking up a franchise?
I held the position of a Marketing Administrator at a corporate firm and completing my degree in BBA in Marketing Management
How did you raise the finance?
Through my provident fund when I left the company
What training and support did you receive initially and ongoing?
I received documents, online links, manual, marketing material and constant communication that would facilitate efficient start up and running of the franchise
What is a typical day for you as a franchisee?
- Being on the lookout for incoming orders and process them as efficient as possible by: placing the order with the restaurant, staying in contact with the driver, and closing the order
- Setting up meetings with restaurant owners to present the service via email then followed by a face to face meeting or sometimes just walking in and asking to meet with the owner
- Keeping drivers motivated, especially now while still trying to get the brand known and orders are trickling in
- Working on marketing strategies to get the brand known in the area.
What challenges have you faced?
- Getting drivers that suit the image that you would like to project i.e. neat, non-smoking, well presented with reliable vehicles
- Getting the restaurant owners to meet with you
- Building the brand in the area
- Some teething problems with the actual operation
Has becoming a franchisee changed your life, if so how?
- Yes, I’ve become more resilient, in case of failure I’m now able to just dust myself, change strategy and run with it.
- I’ve learned that not all ideas can be implemented as envisioned in real situations, so I need to be flexible in my thinking and be ready for any challenges that might pop-up that I’d initially not thought of
- I’m learning to bridge the gap between realistic goals and desired goals
What advice would you give to someone thinking of buying their first franchise?
- Make sure the franchise suits your lifestyle, management style and your budget
- Be patient and stay positive, good results take time
- Be a go-getter, believe in what you are doing, know the brand you stand for and try close gaps where you see them
- Invest in marketing and promotions, get your brand known in your area
- Be professional from the start, make sure all your ducks are in a row (website, pricing, and systems) – clients do their background work and once they lose trust it’s almost impossible to win it back.
- Every customer is important, make sure you deliver on what you promised ALL THE TIME; there are a lot of suppliers/competitors out there.
What are your plans for the future?
- Continue building the King Delivery brand in Secunda
- Build and sustain favourable relationships with restaurant owners and customers
- Be the known and main food delivery brand in my area
- See this business to its peak before attempting another venture
Would you do it again?