Soap Box Franchise for Sale

   Soap Box 200

SOAPBOX helps discerning BRAND BUILDERS be innovative about how they broadcast their BRAND by means of on-trend corporate gifts and clothing.

Finance Details

  • Initial fee: R100 000.00 Ex VAT
  • Set-up cost: R120 000.00
  • Training: R30 000.00
  • Working Capital: R50 000.00 to R100 000.00
  • Total Investment: R250 000.00 excluding the working capital and VAT
  • Royalty fee: 6%
  • Marketing fee: 2%

What do you get for the investment?

A typical SOAPBOX franchise is a full turnkey operation, based in a tasteful and fully fitted work from home office, or franchisor approved small showroom style, commercial office within a media house or a suitable and sustainable area

We currently have 160 teachers who represent the A+ Students program from 630 teaching facilities. The retail store with classrooms is a new concept and the first store is in Gauteng

  • Gauteng – 1 retail store
  • Eastern Cape
  • Western Cape
  • Mpumalanga
  • Limpopo
  • Kwa-Zulu Natal
  • Northern Cape
  • Free State
  • North West
  • Other (in Africa)

Initial training and support

Training is conducted at the head office and launch support is given within each franchise area. Launch support is given through pre-opening local marketing, social media marketing, specials and promotions.

Ongoing training and support

Once the franchisee is operating, is vital to Soapbox’s business success and the success of individual franchise owners.

Ongoing support is provided through hands on support, evaluations and one on one meetings with each franchisee once a month through the creation of sustainable business plans and marketing strategies.


  • Strong management skills
  • Financial know how
  • People skills – excellent communicator with both clients and staff
  • Strong relationship, interpersonal and leadership skills
  • Systems orientated
  • Organised and thorough
  • Computer literate
  • Multi-tasking both in administration and operations
  • Strong operational focus
  • Sales and marketing ability


Experience within the same or similar industry and or the business to business /service sector

Personality Traits:

  • Owner-manager, hands on and driven
  • Prepared to work hard and dedicate the hours to successfully managing the business
  • Committed and dedicated
  • Strong common sense, analytical, strategic and logical thinker
  • Passionate about corporate clothing, branding and gifting
  • Attention to detail
  • Passionate about customer service

Role of franchisee:

A SOAPBOX franchisee is required to run a service orientated branded corporate gifts and clothing business within the business services and retail environment.

Soap Box 200

Company Background

Soapbox Promo & Gifts was established in August 2007 with one four-head embroidery machine and one employee. We grew from a client base of   74 customers working out of our garage in 2007, to having more than 5000 clients today, of which the biggest are TrenTyre nationally, Michelin and BF Goodridge, Medshield, Medihelp, Dros, Strata and Amcoal mine groups.

As the demand for our services grew, the need arose to expand the business and in June 2010 we acquired Gear Dimension, an embroidery company that had been running since 2004. This acquisition increased our production capacity by 400%.

In the last three years, Soapbox has grown considerably due to a number of industry-first innovations. Soapbox established itself as the first and remains the only supplier in South Africa boasting at first, a 72-hour money back guarantee on embroidery, and in 2016 improved on this offering by adding a 24-hour money-back guarantee on embroidery. Together with improvisation by the major suppliers in the market, we can now deliver 24 hour branding on 170 corporate gifting items and embroider an average of 1000  logos in 24 hours.

Soapbox is currently one of the largest suppliers of branded corporate clothing and gifts in South Africa as well as the largest Barron supplier in Pretoria, partnering with Barron, Amrod, Altitude, Captivity Headwear, Headwear 24 and Mass Supply within the corporate clothing and gifts sector.

Why Franchise with Soapbox?

Only the SOAPBOX franchise model offers a true partnership to its franchisees, marrying the benefits of a big business with the nimbleness of an inter-dependant customer-facing “local” business that consistently offers:

  • Personal attention – A vast product range – The SOAPBOX range has just exceeded 56 000 products, available to its clients and franchisees!
  • Below market pricing – Our BUYERS GROUP now offers the same low prices to all our franchisees on products and services. Franchisees have access to the full discounts granted by all suppliers.
  • Quick turnaround times – Still South Africa’s only 24-hour, money-back guarantee on embroidery. Together with state of the art 24-hour branding services on a multitude of corporate gifts. Terms and conditions apply!
  • Attractive credit terms for approved key accounts – Now even small businesses can go after that deal of a life-time AND offer industry beating Terms and Conditions.

User friendly quoting systems – No more late night creation of quotes. The integration of our supply chain pricing and our financial system makes quotations easy to do. The customer can now even create their own quotes online!

EXPERIENCE: Our management dream team has extensive hands on and strategic experience to make sure that your business succeeds from month one.

TURNKEY: We are a full turnkey franchise operation, helping our franchisees, new or experienced, to establish their low overheads, work from home office, kick-start marketing, securing key accounts and offering ongoing business coaching that leads to sustainable business growth.

SHOWROOMS: Our franchisees may encourage their customers to visit our regional showrooms in Fourways, Gauteng; Montague Gardens, Cape Town and in Umhlanga, Durban to gain deal closing assistance at these showrooms.

DECREASING FRANCHISE MANAGEMENT FEES: The more our franchisees earn the less Franchise Management Fees they will pay. This means that the larger the turnover, the smaller the percentage of the Franchise Management Fee payable becomes.

DISCOUNTED PRICING: Soapbox offers below market pricing through our Buyers Group. Discount is negotiated with our suppliers that matches the best available in the country. This will enable the franchisee to tender for national tenders and to be financially competitive!

SUPPORT: We assist our franchisees in implementing sustainable business plans and marketing strategies to drive leads and sales through their doors. We also offer refresher and ongoing training to each franchisee that joins our network.

QUOTES AND ORDERS: We have invested heavily in automated online quoting and ordering systems, retrieving real-time pricing from our suppliers. This is an industry first where customers can see their quotes and pricing live and do not have to wait for the quotes to be finalised.

BUSINESS COACHING: Soapbox has secured the services of independent Business Coaches to help franchisees understand and develop the skills they need to reach and achieve their GOALS.

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MTI (Maximum Total Investment)
R300,000 - R400,000
Western Cape
Eastern Cape
Northern Cape
Free State
Limpopo Province
North West
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