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Reliance Auctions Franchise for Sale

Make our successful business, your business
For the first time in South Africa’s history, Reliance Auctions has pioneered and launched a property auction franchise model, with substantial rewards for the entrepreneur both financially and professionally.

The opportunity – a property auction franchise
Our unique franchise model enables more South Africans to take advantage of the auction platform when buying and selling property. Owning a home is a vital part of every community, as it leaves a legacy for future generations. The property market will always have a unique role to play in the success and prosperity of our country and nation as a whole.

When you invest in a Reliance Auctions franchise, you invest in one of the most exciting, high growth industries in South Africa. Auction is taking the world by storm as it offers a hassle free method for buying and selling goods.


  • Initial fee: R200 000 – R250 000
  • Set-up cost: The establishment costs which a franchisee pays to the franchisor will include costs to set up or ‘convert’ the premises to the Reliance Auctions specifications – this will be a turnkey operation.  Approximately R350 000 (the cost will vary depending on the size and location of the outlet)
  • Working Capital: Approximately R450 000
  • Total Investment: R1 000 000 – R1 050 000
  • Royalty fee: 15% of turnover
  • Marketing fee: 5% of turnover


Reliance Advert


  •  Gauteng:
    • Pretoria North and West
    • West Rand: Mogale(Krugersdorp), Randfontein and Westonaria
    • East Rand,: Benoni, Brakpan, Boksburg, Nigel, Springs, Heidelberg, Kempton Park
    • Vaal Triangle
  • Mpumalanga: Middelburg, Witbank
  • Eastern Cape
  • Western Cape
  • Limpopo
  • Kwa-Zulu Natal
  • Northern Cape
  • Free State
  • North West
  • Other (in Africa)

Training and Support


Reliance Auctions will provide training specifically developed for our industry which has been developed by an industry expert.  You will be trained on every aspect of the business by guiding you through an extensive orientation programme at head office as well as assistance from the franchisor in your store for a period of time, depending on your specific needs.  Staff and franchisees will be trained according to the operations and procedure manual.


We will provide continuous support to our franchisees.

Our commitment to you
We commit to continually develop Reliance Auctions into a strong, national brand that will enable you to drive and expand your business. To this end, we offer our absolute, hands-on commitment to your success. In short, we do everything in our power to create a win-win relationship between Reliance Auctions and our franchise partners.

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About Us

Reliance Auctions – Specialising in the sale of residential, retail, commercial, industrial and development property.

Reliance Auctions BillboardThe company was founded in 2011 by CEO David, Soutter. The company was built upon the pillars of integrity, honesty and trust. As Industry leaders we innovate whilst others emulate. This is the golden thread that underpins Reliance Auctions and it ensures the service level our clients have come to expect from every one of our auction specialists and representatives.

Reliance Auctions is disrupting the real estate industry.  As global trends progressively move towards the auction model, the market has at last woken up to the fact that auction offers unrivalled benefits over the retail market and Reliance has positioned Itself as the leader in the industry.

It is no secret that since mid-2007, the financing of property has been completely controlled by the banks.  Sellers are often subjected to having to resell their property several times before a deal eventually goes through.  This tedious process can take anything from between four to six months or in some cases longer, frustrating all the parties involved. On auction this cannot happen as all potential buyers are pre-qualified for finance and their offer is non-suspensive.  As the hammer goes down the deal is as good as done. This seamless transaction is a watershed for the market as it removes all uncertainty for both buyers and sellers alike.

Who’s Ideal for Us?

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What are we looking for in a franchisee?

A Franchisee is an independent, entrepreneurial-minded individual with a burning desire to succeed in a business of his/her own. To be a successful Reliance Auctions Franchisee you will need to be self-motivated, determined and persistent to make your business a success.

A Franchisee will need to have strong communication and interpersonal skills. Successful Franchisees are hands-on operators that are committed to and enthusiastic about getting involved in the business. An understanding of consumer needs and service are critical.

Reliance Auctioners reception waiting room

The Franchisor believes that their Franchisees should have the following characteristics to enable them to make a success of their franchise:

  • Sales-driven
  • Service-driven
  • Quality-conscious
  • Be self-disciplined and resilient
  • Be action, customer and quality orientated
  • Hardworking
  • Excellent communication and listening skills
  • Good management skills
  • Time management skills
  • Persistence or tenacity
  • Interpersonal skills

Benefits of being a Reliance Auctions Franchisee

  • Having your own successful business under the umbrella of a reputable brand.
  • Support and advice from franchisor
  • Monthly inspections to motivate you to maintain a high standard.
  • Good return on investment


Buying and Selling property on Auction is the way to go!


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*Preferred Location


*Own cash to invest


Most commercial banks require an own contribution of up to 50% in cash from a potential franchisee to qualify for finance.

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MTI (Maximum Total Investment)
R1,000,000 - R1,500,000