Maxi's Franchise for Sale


Maxi’s Restaurant is a unique, fast growing and highly competitive brand in the fast food industry. Maxi’s is a South African brand with a truly unique offering that is highly recognisable and growing on 70 stores nationally. Maxi’s is part of Taste Holdings Ltd.

Finance Details

  • Estimated set up costs: From R1.8 million ex VAT dependent on the size of the site
  • Initial franchise deposit: R110 000.00 ex VAT | R125 400 incl. VAT
  • Management service fee:6% of turnover
  • Marketing fee %: 4% of turnover
  • Initial agreement term: 5 Years
  • Renewal term: 5 Years

What do you get for the investment?

Setup fees include building costs, equipment, joining fee and training

Brand positioning & site location

The brand’s positioning drives the site selection for the brand. Prerequisites include high traffic areas with an emphasis on morning, day time and early evening trade.


Maxi’s is a trendy, quick-service sit-down family restaurant, with a site requirement of between 160 – 300 square meters. This equates to between 80 – 200 seats with table service. Maxi’s offers an extended menu of great tasting food, which includes breakfast, light meals, burgers, grills, desserts and kids offerings.

Take away

This follows the same trendy, quick-service as the restaurants, with sites ranging from 40 – 60 square meters. Limited seating is available for customer convenience. The menu includes all of the Maxi’s favourites and was created with fast service and quick turnaround times in mind.


  • Gauteng
  • Eastern Cape
  • Western Cape
  • Mpumalanga
  • Limpopo
  • Kwa-Zulu Natal
  • Northern Cape
  • Free State
  • North West

Initial training and support

Maxi’s offers a turn-key business solution from training to office support.

All new franchisees and their staff undergo intensive training comprising of theoretical and practical training modules.

Ongoing training and support

Each store has a dedicated franchise manager who facilitates communication and operational requirements between the franchisee and franchisor. Our business philosophy is to provide franchisees with guidance to build and operate a successful enterprise.

What we look for in a franchisee

A successful business is driven by hands-on individual who understands the importance of superior service delivery and who is willing to commit the necessary time to build a successful business.


Maxi’s was founded in Pretoria in 1993, by an entrepreneur who saw an opportunity in the market for a family restaurant that would offer a wide range of affordable, high-quality food.
In 2005, Maxi’s was acquired by Scooters Pizza (Pty) Ltd. Both brands, along with St. Elmo’s, Fish & Chip Co, Zebro’s, Domino’s Pizza and Starbucks now forms part of the Taste Food Division, operating under the holding company, Taste Holdings Ltd.

Maxi’s restaurants

Maxi’s is a trendy, quick-service sit-down family restaurant offering an extended menu of value for money yet high-quality and great tasting food. The extensive menu includes breakfast, burgers and grills.

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*Own cash to invest


Most commercial banks require an own contribution of up to 50% in cash from a potential franchisee to qualify for finance.

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MTI (Maximum Total Investment)
R1,500,000 - R2,000,000
Western Cape
Northern Cape
Free State
Limpopo Province
North West
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