The ANAT Franchise group is one of South Africa’s leading fast food franchise chains and has developed a sound foundation of business policies and procedures that will give your business the best chance of success
- Initial fee: Included in total investment
- Set-up cost: From R950 000 excl. VAT, dependent on size of store.
- Deposit: 60% of total investment
- Training: No fee
- Working Capital: R200 000
- Total Investment: R1.2mllion
- Royalty fee: 5%
- Marketing fee: 3%
What do you get for the investment?
A full turnkey investment
Potential franchisees must prepare themselves and their staff for intense mental and physical work. The training will incorporate all elements of the operations manual and everything required to properly run an efficient and profitable business.
Training will be divided up into two sections, these sections are: theory and practical. Applicants and staff will be monitored and tested on all categories in both sections, during and after the training period. The applicant and initial staff compliment must pass and be familiar with all categories before we can certify you and hand the store over for trading.
Theory training will be provided at our Head Office and
Practical training will be provided at one of our outlets.
Training will last for a duration of two months and will be structured on a 6 day week cycle. Please note that training is covered in the setup costs, but that transport, accommodation and staff wages are not covered, and may be needed, depending on your proximity to our Head Office and training store.
The following aspects will be covered in training:
- Food preparation practices and procedures.
- Product assembly, presentation and delivery.
- Customer care and service.
- Staff management, appearance and attitudes.
- Store and personal hygiene and cleaning.
- General store management.
- Control measures.
- Financial and business management.
- Safety and security.
- And more.
An operations manual will be provided as an on-going reference should any uncertainty arise once your outlet is operational. The training phase is an extremely important phase and potential franchisees need to make their initial staff compliment fully aware of this. No outlet will be allowed to commence trading if the full staff compliment has not passed all aspects of training.
There are certain attributes that a person must exhibit in order to be considered a potentially worthy candidate to join the ANAT franchise family, and these are as follows:
- Have a burning desire to start your own business
- A passion for food and people.
- Be friendly, patient and tolerant, yet firm.
- A commitment to delivering excellent quality and service.
- An inspired, energetic go-getter.
- Willing to put in the hours, hard worker.
- The personality to manage and motivate others.
- Mental strength to handle adversity and conflict.
- The drive to promote and grow your store and the brand.
- Hands on, proactive and self-motivated.
- Loyal and consistent character.
- Computer literate.
- Mathematically astute.
Whether you are looking for Shawarma, Shuvarma or Schwarma the best Shwarma can be found at ANAT in South Africa.
The falafel and shwarma have a long and colorful story and tradition within the Middle Eastern history, culture and tradition and this is ever so true when it comes to ANAT Falafel or Shwarma.
So let’s begin with the story, once upon a time, a long time ago, in a distant land lived a man.
This man was Anat’s grandfather and it was early in the 19th century, he was a teenager travelling with his family from Yemen to Israel, the journey was long and tough, so they stopped over in Egypt. Whilst there, he worked in a falafel shop to help support his family and this is where he learnt how to make a very tasty dish from chic-peas and spices called falafel.
After arriving in Israel and later getting married, he needed a way to make money to support his wife and children. He decided to take his knowledge in making falafel and start a business selling the prepared dish to his fellow citizens.
The year was 1945 when Anat’s grandfather first started selling falafel from a trailer in Holon, and this is where the family business began.
During this time Anat’s father who was one of 12 children would help his father to prepare the falafel balls which were sold to customers.
People soon realized that this was no ordinary falafel but the best and tastiest falafel around, the business was a success and people came from far and wide to enjoy this wonderful meal.
As time went on, Anat’s father took over the family business and continued with the tradition and success as his father did before him.
Anat moved to South Africa in 1981 and in the year of 1991 she and her husband Menachem started a small business from a mobile unit in Bruma Flea Market and aptly named it ANAT.
At first things weren’t that great as South Africans were a meat loving country and didn’t take to this falafel thing too well.
So they decided to bring on another Middle Eastern delicacy known as the shwarma, and this being a meat dish was sure to be a hit with the South African consumer.
These towers of layered meat slowly grilling in vertical spit machines were a very enticing site and once cut and mixed with fresh salads in hollow flat bread know as pita, was transformed into a deliciously satisfying meal that was loved by all. This definitely improved sales and in 1994 when the Bruma flea market moved to a permanent location, ANAT acquired its first semi-formal outlet.
The shwarma craze had hit SA and everyone knew where to get the best shwarma in town.
With the success of the Bruma flea markets semi-formal outlet, it was decided to expand and take the wonderful taste of ANAT Falafel and Shwarma to other areas around Gauteng and South Africa, so that people there too may enjoy this delicious food.
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