Krispy Kreme Celebrates Dazzling Media Launch
The official media launch of international doughnut brand Krispy Kreme took place at the Zone in Rosebank on Thursday 19 November amidst the glitz and glamour of a star-studded guest list, including whichfranchise.co.za! The event was attended by members of the local and national media, top bloggers, industry players and an array of local celebrities including singer Danny K, actress Boity Thulo, and DJs Switch and Dino Bravo. The event hailed another success for franchise management group Fournews.
The launch marked the 800th global shop for Krispy Kreme and it is the first to be opened on the African continent. “We are very proud that we were able to introduce such an internationally recognised brand into the South African market and, from what we have seen today, the products have been very well received,” says Gerry Thomas, CEO of Krispy Kreme South Africa. “This bodes well for the 30 other stores we plan to open over the coming five years.”
The outlet itself bares the familiar red, green and white colour scheme and is complete with Krispy Kreme’s signature red hotlight that indicates when passersby can stop for a doughnut. Apart from the 16 different doughnut flavours on offer, the store has sourced a selection of locally roasted coffees, which will make up their gourmet coffee offerings.
The store is equipped with a cinema style viewing design that allows customers to watch as the Krispy Kreme bakers work their magic with the Krispy Kreme doughnut-making machine, which proved a point of interest for some of the sweet-toothed celebrity guests.
“Everything has been totally delicious and decadent,” exclaimed the ever-glamorous mother of two, LeAnne Dlamini. “This is the ideal way to spoil myself after a hectic week of work and running around after the kids – I will definitely be back to try more flavours.”
The official opening to the public will take place on Wednesday 25 November with an overnight camp-out planned from the 24th where eager doughnut lovers can line up to be the first paying customers to taste one of these legendary confections.