Kauai Shows a Healthy Appetite for Expansion
Kauai, the South African healthy food and beverage company, has just announced an impressive five-year growth plan. This is remarkable, considering that we are going through a period of general doom and gloom when many other brands are adopting a wait-and-see attitude. It also demonstrates the soundness of the concept and it’s management commitment to a prosperous future.
Kauai has spent 12 years and its own money building foundations and developing the brand. During this period, we have created a leadership position in a new market with healthy growth potential, said Herman Redelinghuys, managing director of Kauai. He continues:
We are now ready to educate all South Africans about healthy eating by launching in towns throughout the country such as Port Elizabeth and East London. We will also be growing the number of stores in Johannesburg, Pretoria and Bloemfontein.
We expect growth in GDP to remain above 4% through 2010. This gives us the confidence to expand throughout South Africa. Our target market resides in LSM 8 to 10, so the improvement in living standards of the middle class which is currently growing at 50% per annum, is in line with our newly-formulated strategic plan.
We are also encouraged to see that the healthy fast-casual segment of the food sector is the fastest growing area, showing double digit growth year on year. This is double the rate of the traditional quick-serve food segment. We are aware that there are geographical gaps in South Africa for Kauai stores, with the bulk of our stores currently based in the Western Cape. We are determined to take advantage of opportunities outside our traditional areas of presence.
Kauai currently has 74 stores countrywide with a further 14 due to open by June 2008. As part of the group’s five-year growth plan, a further 130 store openings are on the card, with the majority to be franchised. In addition, Kauai is seriously looking at international expansion as well.
Kauai is featured on www.whichfranchise.co.za. To assess whether you want to become part of their exciting expansion plans, visit their listing for additional information. You can also access a Kauai success story in the archive section. If you like what you see, complete the request for information form at the bottom of Kauai’s listing, submit it and you could be well on your way towards joining a dynamic company which has created a solid niche for itself in a rapidly expanding market.