transformed the business over time through hard work to a fashion empire which gained an attractive reputation both amongst customers and suppliers.
With 9 Boutiques to date and a rapidly growing online boutique that was launched in 2019, woman of all ages with an eye and need for quality have been coveting the Rosella Brand, as well as the array and quality of the international brands that our boutiques offer. Rosella quickly gained notoriety and started to expand our offering to our clientele to include handbags, footwear and accessories, while maintaining its essential artisan values and high-quality offerings.
It is our attention to detail, high-quality standards and professionalism that has earned us a mass following from all over South Africa.
ROSELLA has one motto; Customer Satisfaction – “If a customer feels looked after and comfortable with what they are wearing, we’ve done our job well”. Add to this our philosophy of beautiful styling, distinctive fabrics and tailor-made customer service and you end up with a brand that has many a South African fashionista or celebrity drooling in anticipation for the next season’s ranges.
With a proudly African origin and International essence ROSELLA has carved a solid standing in fashion and unsurpassable style that moves keenly forward, ensuring all who behold the Rosella brand are expressly dressed in the very best – Style inspired by elegance!