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NWJ Franchise Opportunity
Retail From: R1500000 to: R1600000

All Provinces

Established in 1983 as a small store in the centre of Durban, NWJ is now one of the country’s fastest-growing retail jewellery chains.

Finance Details

  • Fixtures & Fittings: R580,000.00
  • Initial Stock: R800,000.00
  • Training: R10,000.00
  • Management Fee: R20,000.00
  • Stationary & Packaging: R20,000.00
  • Computers  & Software: R25,000.00
  • Franchise Licence Fee:  R50,000.00
  • Total: R1,506,000.00 Excluding Vat
Franchisees need to have a minimum of 40% as an own contribution (preferably 50%).

What do you get for the investment?

As an NWJ Franchisee, you will receive enormous satisfaction on various levels:
  • You can be your own boss without ever being totally alone
  • You immediately inherit the status that goes with being part of one of the most successful jewellery companies in the country
  • You can control your own destiny
  • You have freedom to do what you want within the extremely successful guidelines of NWJ
  • You can benefit right away from other people’s experience
  • You’ll have a great sense of achievement
  • You will have control of your life
  • And a sense of pride
  • You can immediately learn the secrets of other people’s success, and apply them
  • You will never be operating in the dark
  • You will achieve both personal knowledge and business knowledge from NWJ’s extensive training (product, sales, “MOTIVATIONAL TOOL”, and systems training)
  • You have the best possible chance of succeeding with the least risk
  • You will have immense personal satisfaction, both as an owner/operator and as a member of the fastest growing jewellery chain in the country
  • As NWJ is a member of FASA (Franchise Association of SA) you have their full support

The Ideal Franchisee

The ideal candidate would be one who has a passion for jewellery, has management potential with some financial skill and very much a people person who is prepared to succeed within the parameters of a proven and very successful system.

Training and Support

Initial Training and Support

Intensive initial training is provided on all aspects of the business, product knowledge and everything you need to start trading!

NWJ will support you with:

  • Comprehensive business plans
  • A carefully selected site
  • Staff selection and training
  • POS system, back office and training
  • Marketing and advertising promotions
  • Financial applications and lease negotiations
  • Fixtures and fittings
  • Cash flows
  • Professional market research
  • Product training

Ongoing Training and Support


It’s important to be seen in all the right places. Currently, NWJ has nearly 80 stores nationwide, conveniently situated in all major centres and towns.

Available Sites

  • KwaZulu Natal,
  • Witbank,
  • Western Cape,
  • Eastern Cape,
  • Potchefstroom and
  • Gauteng

New Sites

Landlords: We are looking for suitable premises for new stores. Stores should be in excellent locations, 35m2 to 60m2 and enjoy good visibility and high floor traffic.
  • Western Cape,
  • Mpumalanga,
  • Northern Province,
  • North West Province,
  • Namibia and
  • Botswana.

Franchise Details

Established in 1983 as a small store in the centre of Durban, it has extended within 26 years to over 80 branches throughout Southern Africa.As an NWJ franchisee, you can become part of a fast growing retail jewellery business in Southern Africa – a business that already has millions of customers.

How do you run a highly successful business built on diamonds, pearls and gold?

Simple… you always offer your customers great value!
  • In terms of the quality of the jewellery and watches on sale
  • In terms of the price
  • In terms of the payment terms (we offer various easy payment options)
  • Through having the perfect gift for every occasion
  • Through giving the right advice and information
  • In the setting and ambience of the store, and the store’s location
  • In short, value through the total shopping experience

Who is NWJ?

At NWJ we offer the customer all of the above and more. We offer the widest variety of jewellery under one roof, with much of it geared to the average spend of R700. Although we also carry jewellery to appeal to much more expensive tastes. Most of our jewellery is manufactured in our own factory to the highest standards and proudly carries the NWJ – SABS guarantee of gold content The rest is carefully selected by our buyers during their various overseas trips. NWJ is the only large jewellery manufacturer in Southern Africa, other than The Coin Company, that has been awarded the internationally approved SABS mark of guarantee of gold content. Thus guaranteeing the quality of the gold, be it 9 carat or 18 carat.
We also specialise in watches, carrying a large range of well-known international brands and carrying our own house brands.
Due to our massive buying power and the fact that we also manufacture much of our jewellery, we cut out the middleman and can therefore offer our customers top quality jewellery and watches at prices well below the market value.

Success Stories

Nick Ott – Middelburg:
“I had zero experience in the jewellery industry and bought the new NWJ store in Middelburg over a year ago. It has been such a rewarding experience that I am now considering purchasing a second NWJ store.”

Neville Goldstone – Kolonnade & Vaal Mall, Gauteng:
“As NWJ Jewellery’s most consistently high performing franchisee, I have taken my Kolonnade store from a turnover of R2 million per year to R12 million per year in just ten years. Being “hands on” and going the “extra mile” are the cornerstones to that success. Also, the key is to develop one’s staff, and this is borne out by the dedicated and loyal teams that still work with me.”

Michael Taylor – La Lucia Mall, Durban:
“As a franchise owner, NWJ offers me one of the best opportunities available for career satisfaction and business growth potential. Their recipe is simple: the executive team are readily accessible for guidance and support; they have the manufacturing component – a big advantage; and the purchase of multiple stores allows for expansion of your investment.”

Ugesh Singh – Phoenix & The Workshop, Durban:
“I started my career at NWJ in 1995 as a sales consultant within NWJ, and went on to be the store manager at NWJ Phoenix. NWJ went into franchising in about 2001, and Phoenix wasn’t performing at that time. I was offered its purchase but was hesitant. However, with NWJ’s stock and buy-back guarantee if it didn’t go well, I took out a bank loan over 60 months.From day one, the store was flying! I paid off all debt in just 27 months, bought a house and car, went on overseas trips and bought a second NWJ franchise, The Workshop. In 2004, NWJ Phoenix was awarded ‘most improved franchise store’. In 2007, ‘franchisee of the year’ – and entered into the FASA awards. In 2009, NWJ The Workshop was awarded ‘most improved franchise store’. What inspires me most the most are the thousands of memories and special moments we have created in so many homes. NWJ’s ability to work closely with each franchise is the ruby on top. They are always ready to listen and assist whenever need arises.”

Ayo & Korede Motojesi – Menlyn, Gauteng:
“My husband and I bought the Menlyn store in November 2011. We are from the medical field – my husband is a doctor and I am a pharmacist, so NWJ proved to be a different but interesting experience from our usual profession. The store was revamped in August 2013 and has experienced positive growth in sales, customer numbers and opening of accounts since the opening of the new look store.”


Finance Details

  • Fixtures & Fittings
  • Initial Stock
  • Training
  • Management Fee
  • Stationary & Packaging
  • Computers  & Software
  • Franchise Licence Fee
  • Total

    Excluding Vat Franchisees need to have a minimum of 40% as an own contribution (preferably 50%).

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  • Important Notice: Most commercial banks require a contribution of up to 50% in cash from a potential franchisee to qualify for finance.