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H2O | BWT Franchise for Sale
Retail From: R600000 to: R1000000

All Provinces

The Water Business Is Booming! Now Is The Time To Jump In With The Leader – H2O | BWT SA.


We invite you to join our winning team and become part of our success story. As an H2O | BWT International franchisee, you will receive the full support of the dedicated H2O | BWT head office team.

H2O | BWT SA was founded in 1994 by Tony Marchesini. Today we have over 65 franchises and stockists and have emerged as the leading force in water purification on the African continent. Our well established network of branches now span the entire African continent, with Franchises as far as Kenya and Nigeria. Tony’s dedication to providing South Africans with only the purist water and air is what the company’s position statement: It’s what’s inside that counts encompasses.

4 Sources of income that make our concept highly profitable  include: 


Finance Details

  • Setup Cost: R500, 000 – R1 000, 000 ex. VAT depending on the type of franchise, location and the quality of the source of the water to be bottled. This fee includes the franchise fee from R125 000 ex VAT. The total set up cost provides you with a complete turnkey operation.
  • Management Franchise fee: 6% of turnover
  • Marketing Fee : 3% of turnover
  • Assistance with finance: We can assist with financing through several major banking institutions.
  • Working Capital: We recommend +/- R300,000 (four month’s expenses) as an initial start up working capital. This amount can either be provided in the form of an overdraft or your own funding can be used for this. These funds will be used to support your cash flow in the initial start up phase. Please note that support office will provide an account to approved franchisees on a 30 day credit term.

The Ideal Franchisee

We are looking for new franchisees that are dynamic, positively minded, go-getter-type people with a great sense of business ethics, who place a high value on health and will be willing to join and work within a structured franchisee system in H2O | BWT.

Training and Support

Initial Training and Support

  • Assistance with your start-up programme and identification of needs.
  • Store layout specifications and advertising material.
  • Assistance with the opening of accounts with existing suppliers.
  • Price lists and visual materials of the total range of H2O | BWT SA products.
  • Training videos.
  • Proven marketing and sales strategies.
  • Advice and assistance.
  • Once the franchise agreement has been signed and the franchise fee has been paid, staff training and startup assistance will be provided.
  • Franchise Operating Procedures Manual. (On the H2O Portal)
  • Assistance with the setting up of the bottling plant.
  • Assistance with setting up your rental of equipment platform.

Operational support comes from a well tried and tested H2O | BWT SA business system to assist you from step one and all the way from there.

Ongoing Training and Support

You never need to face a challenge alone. Our administration, technical support and training are unequalled in the South African water purification industry.

An annual three-day conference held in May at which all franchisees are present. Also present at this conference is Guillermo Guzman, President of H2O | BWT inc.


Eastern Cape

Eastern Cape

  • Beacon Bay, East London
  • Framesby, PE
  • Graaf Reinet
  • Umtata


  • Akasia
  • Alberton
  • Atteridgeville
  • Benoni
  • Boksburg
  • Brakpan
  • Cresta
  • Eldoraigne
  • Edenvale
  • Foresthill
  • Hatfield
  • Highlands
  • Kempton Park
  • Kenilworth
  • Lenasia
  • Lynwood
  • Montana
  • Moreleta Park
  • Northcliff
  • Odendaalsrus
  • Olivedale
  • Riebeeckstad
  • Sandton City
  • Silverton
  • Soweto Main
  • Vereeniging
  • Waverley
Kwa-Zulu Natal

KwaZulu Natal

  • Amanzimtoti
  • Bluff
  • Chatsworth
  • Glennwood
  • Kokstad
  • Ladysmith
  • Newcastle
  • Pietermaritzburg
  • Pinetown
  • Queensburgh
  • Umlazi
  • Westville


  • Groblersdal
  • Machado (Louis Trichardt)
  • Musina
  • Phalaborwa
  • Thabazimbi
  • Tzaneen
  • Thohoyandou


  • Burgersfort
  • Ermelo
  • Piet Retief
  • Trichardt/Secunda
  • Witbank
  • Middleburg
North West

North West

  • Bloemhof
  • Krugersdorp
  • Mafikeng
  • Potchefstroom
  • Rustenburg
Free State

Free State

  • Bethlehem
  • Kroonstad
  • Welkom
Western Cape

Western Cape

  • Athlone
  • Gordons Bay
  • Kuilsriver
  • Pinelands
  • Strand
  • Tableview
Outside South Africa
  • Angola
  • Botswana
  • Ghana
  • Lusaka – Zambia
  • Mozambique
  • Zimbabwe
  • Uganda

Franchise Details

H2O | BWT SA has the longest proven track record and over 20 years experience in providing South Africans with the very best  water and air purification systems. We have been tried and tested by families, businesses, the hospitality and agricultural industry and all agree – when it comes to clean pure water and air, H2O is the company to turn to.

We provide over 450 purification products to the home, office, hospitality and agricultural industries including:

  • Water Purifiers,
  • Water Dispensers,
  • Coolers and Boilers,
  • Air Purifiers,
  • Coffee Machines,
  • Shower Filters,
  • Ice Makers,
  • Food Waste Disposers,
  • Cartridges,
  • Spares & Services.

So whatever your customers need – from drinking pure water to showering in chlorine-free water to drinking excellent coffee and breathing clean air – we have the product for them.

Our Franchise Offering

Candidate franchisees have a choice of different business models defined as H2O Water Station, H2O Mini Water Station and H2O Water Bar/Kiosk. All models offer a great scope for growth and the freedom to determine how you want to progress. Outlets operate on a Direct Selling model and each franchisee is responsible for appointing their own sales team to sell and market H2O | BWT range of products through in-home presentations and exhibitions.

A typical day involves motivating and managing your sales team and internal staff. Manning your state-of-the-art water bar or water station, servicing existing customers, ordering stock and matching water problems to our diverse range of solutions.

The majority of sales are made directly with sales consultants calling on prospective customers in their area. Sales also come from website-generated leads, consumers responding directly to advertising or contacting the 0800 number.

Store turnovers range up to R12 million per annum. The support office will provide an account to approved franchisees on a 30-day credit term.



  • Set-up cost

    (excluding VAT) depending on the type of franchise, location and the quality of the source of the water to be bottled. The total set-up cost provides you with a complete turnkey operation. Franchisees must have their own unencumbered cash contribution of approximately 50% of the total setup cost.

    500000 - 1000000
  • Management franchise fee
    6% of turnover
  • Marketing Fee
    3% of turnover
  • Working Capital

    To cover their working capital requirement and support the cash flow during the first four months.

  • Franchise Fee

    (excluding VAT), is a once-off payment per franchise or marketing area. The franchise fee secures the rights to operate a franchise, using the H2O | BWT SA trademarks and business systems. This fee is included in the set-up costs.

    105000 - 135000
  • Introductory Training

    (excluding VAT)

  • Post-Opening Training

    (excluding VAT)



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Listing Enquiry

  • Please ensure you enter your phone number correctly. Only enter your country code if you do not have a South African number (Do not enter +27 or 27 before your number if you have a South African number)
  • Important Notice: Most commercial banks require a contribution of up to 50% in cash from a potential franchisee to qualify for finance.