The year is 1993. Brian and Mike Coppin open the first Fruit & Veg City store, launching one of the most incredible success stories the Rainbow Nation has seen. The brothers’ journey continues to this day, with the two of them overseeing the rapid expansion of Food Lover’s Market to every corner of the country, and beyond. Having built their company on traditional family values such as trust, honesty and integrity, they now hold the honour of being South Africa’s undisputed leaders in fresh.