Chief Fast Foods Franchise for Sale
Fast Food From: R1498000 to: R2000000

Franchisees are required to commit their time and energy to establishing and growing their business and we therefore have very specific criteria regarding what we’re looking for in a franchisee.

• To be a successful franchisee you must have a passion for business, be self-motivated and resilient, determined and persistent, and have a burning desire to succeed.
• Possess strong communication and interpersonal skills and enjoy working with people.
• Successful franchisees are hands-on operators that are committed to and enthusiastic about getting involved in the business.
• We require that our franchisees are completely customer focused to ensure the highest level of service and quality of product at all times.
• The business relies on the franchisee’s attention to detail to ensure that all standards are maintained and this takes a degree of reliability, commitment, maturity and determination.
• We are looking for individuals who are financially stable, have a sound business sense and are organised to ensure that all aspects of the business operations are dealt with correctly and timeously.

Chiefs Fast Foods is a “Good Bang for Buck” type fast food outlet offering a range of menu items including chicken, fish, russians, vetkoek, chips and refreshments.

We offer only top-quality freshly prepared meals, using ingredients and food products that are carefully sourced from the finest cold chain suppliers and fresh produce markets. This, coupled with very generous portion sizes and all at very competitive prices, makes Chiefs Fast Foods a firm favourite amongst our target market when they’re looking for a competitively priced and filling meal. Chiefs Fast Foods have targeted the LSM 3 – 7 market and designed the stores, menus and pricing accordingly.

We offer quality options and meals from as low as R5,00 to R40,00; and as most standard meals are enough to feed two people, we attract many new customers by “word of mouth” from all over and they never leave hungry.

The business success hinges on the above as well as our ability to serve our customers quickly and get their order to them in a few short minutes, making it convenient for people just popping in or eating on the “go”.

Why Chiefs Fast Foods?

We offer, a tried and tested package, which allows the franchisee to capitalise on many years of experience in the food industry. This builds franchisee confidence and minimises risks. A Chiefs Fast Foods franchise offers the franchisee the opportunity to manage his / her own business while enjoying the benefits of a much larger, multiple-outlet organisation such as: better buying power and access to our approved suppliers. Promotional campaigns, product and equipment research and design, Head Office support and retraining whenever required are all ongoing services and support provided by our experienced and capable Head Office support staff.

As franchisor, our success is totally dependent on the success and prosperity of our franchisees. We are therefore totally committed to honest and ethical, but strict franchising policies and procedures. Selection criteria for franchisees includes not only financial issues but also personal qualities such as honesty, loyalty, perseverance, attention to detail and dedication. Priority is given to first time entrepreneurs; only hands on owner / managers will be considered. Chiefs Fast Foods provides the following:

• Good return on investment
• A proven business system
• Training and support from Head Office
• A promising brand that is growing from strength to strength
• Low setup cost
• Easy business to manage – no complicated operations, menus and training

History and Overview

Chiefs Fast Foods was started in 2013 by Marcelino Vicente. It was Marcelino’s vision to brand his various stores and supply his customers with world class outlets as well as an unforgettable experience right in the heart of Lesotho, stretching from East to West along all major routes and towns.

During the early part of 2013, a professional designer was contracted to design the new “brand” of cutting-edge stores. All existing outlets received major renovations in order to conform to brand specifications in terms of aesthetics, food menu items, food quality and quantity, pricing, uniforms and friendly service.

The “Chiefs Fast Foods” brand is one that our customers can identify with. This, together with strategically situated stores on all major routes and towns for customer convenience, has now escalated the Chiefs Fast Food brand to the largest group of fast food chain stores in Lesotho.

In 2015 Marcelino was decided it was time to expand the brand into South Africa and together with partner Francesco Moretti, to drive the South African operation.

The first SA store was opened in August 2015, in Bloemfontein, with an amazing response from the general public.