Chiefs Fast Foods is a “Good Bang for Buck” type fast food outlet offering a range of menu items including chicken, fish, russians, vetkoek, chips and refreshments.
Finance Details
- Initial Franchise Fee: R120 500
- Project Management: R180 000
- Establishment Costs: R990 000
- Initial Stock Requirements: R108 000
- Working Capital: R100 000
- Total Franchise Investment: R1 498 500
- Royalty Fee: 5% of total turnover (exclusive of VAT) plus VAT.
- Marketing Fee: (2%) of net turnover (turnover less VAT) plus VAT
Please note that all of the above figures (where applicable) are exclusive of VAT.
What do you get for your investment?
- Access to Intellectual Property e.g.: Operations and Procedures Manual
- Franchisor support/advice
- Limited rights to the trademarks and trade name as reflected in the agreement
- Use of Chiefs Fast Foods brand and business system
- Location analysis and approval
- Assistance with setting up the business
- Plans and working drawings for the outlet
- Initial training of the Franchisee and his / her employees
The Ideal Franchisee
Franchisees are required to commit their time and energy to establishing and growing their business and we therefore have very specific criteria regarding what we’re looking for in a franchisee.
- To be a successful franchisee you must have a passion for business, be self-motivated and resilient, determined and persistent, and have a burning desire to succeed.
- Possess strong communication and interpersonal skills and enjoy working with people.
- Successful franchisees are hands-on operators that are committed to and enthusiastic about getting involved in the business.
- We require that our franchisees are completely customer focused to ensure the highest level of service and quality of product at all times.
- The business relies on the franchisee’s attention to detail to ensure that all standards are maintained and this takes a degree of reliability, commitment, maturity and determination.
- We are looking for individuals who are financially stable, have a sound business sense and are organised to ensure that all aspects of the business operations are dealt with correctly and timeously.
Training and Support
Initial Training and Support
- Designating the Territory as described in the Franchise Agreement;
- Providing the Franchisee with a turnkey operation in setting up its business;
- Providing the Training Programme as part of the Initial Training Program;
- Providing the Franchisee with access and login credentials to the Operations and Procedures Manual;
- Ensuring that all relevant supplier and service provider agreements have been concluded between the approved suppliers / service providers and the Franchisee;
- Providing the Franchisee with guidance, strategy and advice for the Franchisee’s Business at the Franchisee’s reasonable request during the Franchisor’s regular business hours via telephone, email or other means determined by the Franchisor.
Ongoing Training and Support
The continuing support provided by the Franchisor after the Start of Business Operations currently include:
- Ongoing communication and store visits to provide input and feedback to the Franchisee regarding the day to day operation of the outlet;
- Periodic store audits to asses all aspects of the business, to ensure that it is running optimally and to standard;
- Ongoing training as and when required – ongoing training is generally determined on a needs basis as issues arising out of store audits, franchisee communication, mystery shopper programmes etc. arise.
Locations
- Gauteng
- Northern Cape
- Free State
Franchise Details
Chiefs Fast Foods is a “Good Bang for Buck” type fast food outlet offering a range of menu items including chicken, fish, russians, vetkoek, chips and refreshments.
We offer only top-quality freshly prepared meals, using ingredients and food products that are carefully sourced from the finest cold chain suppliers and fresh produce markets. This, coupled with very generous portion sizes and all at very competitive prices, makes Chiefs Fast Foods a firm favourite amongst our target market when they’re looking for a competitively priced and filling meal. Chiefs Fast Foods have targeted the LSM 3 – 7 market and designed the stores, menus and pricing accordingly.
We offer quality options and meals from as low as R5,00 to R40,00; and as most standard meals are enough to feed two people, we attract many new customers by “word of mouth” from all over and they never leave hungry.
The business success hinges on the above as well as our ability to serve our customers quickly and get their order to them in a few short minutes, making it convenient for people just popping in or eating on the “go”.
Why Chiefs Fast Foods?
We offer, a tried and tested package, which allows the franchisee to capitalise on many years of experience in the food industry. This builds franchisee confidence and minimises risks. A Chiefs Fast Foods franchise offers the franchisee the opportunity to manage his / her own business while enjoying the benefits of a much larger, multiple-outlet organisation such as: better buying power and access to our approved suppliers. Promotional campaigns, product and equipment research and design, Head Office support and retraining whenever required are all ongoing services and support provided by our experienced and capable Head Office support staff.
As franchisor, our success is totally dependent on the success and prosperity of our franchisees. We are therefore totally committed to honest and ethical, but strict franchising policies and procedures. Selection criteria for franchisees includes not only financial issues but also personal qualities such as honesty, loyalty, perseverance, attention to detail and dedication. Priority is given to first time entrepreneurs; only hands on owner / managers will be considered. Chiefs Fast Foods provides the following:
- Good return on investment
- A proven business system
- Training and support from Head Office
- A promising brand that is growing from strength to strength
- Low setup cost
- Easy business to manage – no complicated operations, menus and training
History and Overview
Chiefs Fast Foods was started in 2013 by Marcelino Vicente. It was Marcelino’s vision to brand his various stores and supply his customers with world class outlets as well as an unforgettable experience right in the heart of Lesotho, stretching from East to West along all major routes and towns.
During the early part of 2013, a professional designer was contracted to design the new “brand” of cutting-edge stores. All existing outlets received major renovations in order to conform to brand specifications in terms of aesthetics, food menu items, food quality and quantity, pricing, uniforms and friendly service.
The “Chiefs Fast Foods” brand is one that our customers can identify with. This, together with strategically situated stores on all major routes and towns for customer convenience, has now escalated the Chiefs Fast Food brand to the largest group of fast food chain stores in Lesotho.
In 2015 Marcelino was decided it was time to expand the brand into South Africa and together with partner Francesco Moretti, to drive the South African operation.
The first SA store was opened in August 2015, in Bloemfontein, with an amazing response from the general public.
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