Chicken Xpress is a proudly, homegrown brand that has its roots and Head Office in Kwa-Zulu Natal. The brand started with one store in Umlazi, KZN; and a vision to solve two issues that the founders had identified in the market:
- To provide consumers with a fresh approach to fried chicken and expand on local flavours while keeping an aspirational brand at the forefront of marketing and design.
- To provide each store with a well-priced business model, which achieves a great Return-on-Investment, and to grow the store popularity throughout the community.
The first Chicken Xpress store opened its doors in 2011 in KZN and has since grown into various other provinces across South Africa and is constantly expanding into new countries across Africa. The brand has enjoyed a fantastic feedback from consumers and it is off of this success that the brand looks to grow to a household name across the country, with a total of 40 stores planned to be trading by the end of 2016, and a 5 year goal to open over 350 stores across country.
While Chicken Xpress is passionate about growing the brand in order to provide both a positive business and socioeconomic return for franchisees, this is done hand-in-hand through franchisees and staff members that treat the brand, their stores and their customers with the utmost respect and consistently grow their stores into great businesses in their communities.