Franchise Summit delegates can win an Africa Eye report

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The FNB Franchise Summit took place on 24 October and saw the launch of the latest version of the online site assessment tool, Africa Eye. Stephen Walters, Director of Fernridge Consulting, the developers of Africa Eye, explained that this tool makes the Fernridge dataset of household income levels available to potential franchisees.

AfricaEye is an internet based, geographically referenced application wholly owned by Fernridge Consulting. This tool offers the user quick, affordable reports in Sub Saharan Africa. Selected information is packaged in a printable report format, and endorsed by Fernridge. AfricaEye version 3 went live on 23 October 2013; this version makes the application more user-friendly, with added functionality and data such as Retailers mapped, Radius indicator and Inflow calculator.  In short, a site assessment report will now indicate demographic data, market size estimates per retail category and competitive retailers, all in one report.

Delegates who attended the FNB Franchise Summit may win a free Africa Eye report to the value of R2 000.  If you attended and would like to win, email The first 30 entrants will each win a voucher to complete a report.