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About Franchising Plus Consultancy

Franchising Plus is your link to franchising success

fplogoFranchising Plus is a business consultancy that specialises in assisting existing businesses and prospective franchise companies in expanding their operations by means of franchising, licensing and other suitable business distribution mechanisms. We also provide business development support to new and aspiring entrepreneurs.



Our services

  • Assist clients to develop optimal expansion models for their business with emphasis on franchising.
  • Provide guidance regarding the implementation of all the phases of the franchising process including subsequent performance audits.
  • Review existing operations, pinpoint shortcomings and offer advice on addressing these.

Our services include researching and creating Franchise Business Format Systems for our clients. This included the development of operations, training, marketing, human resource and procedure manuals.

The consultants at Franchising Plus have extensive franchise operating experience gained during the years spent on senior management positions within large national and international franchise organisations. Our strength lies in our practical experience and is complemented by adherence to sound business principles and ethics.

It follows that we bring extensive experience to our clients’ organisations. Most importantly, our experience is well documented and relevant to the traditional and emerging markets throughout Southern and Central Africa.

The services we offer:

  • Assess whether your business is franchiseable
  • Decide whether franchising is the optimal expansion model for your business
  • Determine the financial viability of expanding through franchising
  • Business evaluation and strategic planning
  • Design, set-up and monitoring of pilot operations
  • Developing a professional franchise package
  • Design of management and financial controls
  • Drafting of operations and procedures manuals
  • Drafting of franchise agreements and disclosure documents
  • Implementation of expansion programmes
  • Draft the country development plan
  • Franchise and Business Management Training
  • Introduction of Master Franchise opportunities
  • Market the franchise and recruit franchisees
  • Develop a suitable start-up assistance package for new franchisees
  • Determine the site selection criteria


Our products

Franchising Plus is constantly developing products and tools to assist Franchisors and improving the efficiency of their businesses.

1. Training courses

We have developed an Advanced Franchise Training course for Franchisor staff as well as Basic Business Training for Franchisor staff and new Franchisees.

2. Scientific Franchisee selection: The E-test

The e-test was developed as a scientific tool for improved franchisee selection. It is a psychometric test that focuses on the core competencies required to be a successful franchisee. The Franchisor receives a detailed report of each applicant, which identifies their compatibility with the franchisee profile as well as areas for development through training.

3. The Franchise System Audit

The franchise Systems Audit was developed by Franchising Plus as a management tool for established Franchisors. It is a review of an existing franchise to assess the adequacy of its internal processes, strategy and operation. This includes comprehensive feedback on how the franchise compares with others in the same industry and the best practice benchmark. It also includes an assessment of what franchisees deem to be important in the franchise support system as well as the level of satisfaction with the Franchisor delivery of support services.


Our proven track record

Franchising Plus cc is South Africa’s leading consultancy in the field of franchise development and other owner-operator mechanisms. Our team of consultants has close to 100 years of combined franchise experience and our list of past clients reads like a Who’s Who in Franchising.

Franchising Plus Consulting Logos

whos who in franchising


Our consultants

Our consultants have extensive experience in the fields of franchising, business management and business expansion. In addition, we offer a high level of expertise in the realms of business systems development and franchise documentation.


Eric ParkerEric J Parker

Eric completed his graduate studies by achieving a national diploma in metallurgy. After holding a position in this industry for a number of years, he decided to pursue a career in the field of marketing and completed a three year Institute of Marketing Management (IMM) diploma.  After working as a metallurgist at Haggie Rand Ltd for a period of seven years, Eric commenced his career in marketing and has garnered extensive experience in this field:

Working in the marketing department of Carlton Paper for six years. Managing Director of Kreepy Krauly / Perm Clean Pools for four years. Marketing Director of Kentucky Fried Chicken (KFC) for six years. Executive Director of Interfare, the restaurant subsidiary of a listed company, for three years.

Co-founder of Nando’s Chickenland, with his area of expertise being franchise and market development. During the seven years of involvement with this brand, Eric established and a substantial branch network and was instrumental in the rapid roll-out of the brand, both in South Africa and Internationally.

Founder of Parker Gordon Associates together with Bendeta Gordon in 1994. The focus of this consultancy was on franchise development and distribution channel formulation.

During August 1998, Eric joined Deloitte & Touch as a director with responsibility for the establishment of a dedicated franchise division. In September 2000, Deloitte & Touch Franchising merged with Franchising Plus, where Eric remains a senior partner to this day.

Eric is a past Chairman of the Franchise Association of Southern Africa (ASA) and served on its Board of Directors for many years. In recognition of the valuable contribution he made, he was named the FASA Franchise Personality of the Year in 1995. Eric enjoys an outstanding reputation as a speaker on franchising and small business issues at functions and conferences. He is also sought after as a strategic thinker and facilitates most of the operational planning sessions hosted by Franchising Plus. Moreover, Eric has written or co-written several books on entrepreneurship, including two best sellers in their field namely ‘Run Your Own Business and Make Lots of Money’ and Eric Parker’s Road Map to Business Success’.


Anita Du ToitAnita du Toit

Anita du Toit has been in franchising since 1998 and has gained experience servicing diverse clients in the telecommunications, automotive and retail industries in the South African franchise sector. She also gained experience as a product manager in retail banking and as a Franchise Specialist at FNB Commercial. Anita obtained a Masters Degree in Marketing with distinction from the University of Pretoria in 2000. She authored papers published in academic journals, including the Journal of Marketing Channels and Franchising Law and Policy Review.

She also had papers accepted for reading at the annual conference of the International Society of Franchising in San Diego 2000 (co-author), Orlando 2002, San Antonio 2003, and Las Vegas 2004. Anita also delivered a paper on Tandem franchising at the Economics and Management of Networks (EMNET) conference in Rotterdam in 2007.

Working as a franchise consultant at Deloitte & Touche, Anita was involved in the development of new products for the franchise market including the Franchise Systems Audit and the E test. While at Franchising Plus, the DTI commissioned Anita to write papers on Tandem Franchising and Social Franchising for its franchise division at the time, FRAIN. As a Franchise Specialist at FNB, Anita was instrumental in introducing the Franchise Think Tank and x2in5 initiative, an initiative aimed at doubling the franchise sector within 5 years. Currently, Anita is a senior consultant and partner at Franchising Plus. Anita’s key strengths include conceptualisation of strategy, project management and research.


melissasmallSasha-Lee de Bod

Sasha-Lee completed her Bachelor of Commerce Honours Degree in Marketing and Entrepreneurship with distinction at North-West University in 2014.

She has also completed an undergraduate Bachelor of Commerce Degree in Entrepreneurship and Business Management with distinction at North-West University in addition to a NQF Level 5 Project Management qualification. She has completed a course on managing franchisee performance as a field service consultant. Sasha-Lee has been employed by Franchising Plus since March 2015 as a Franchise Consultant and has worked on commercial and social franchise projects with specialists in the industry. She has also been exposed to a supplier development mentorship programme for small businesses facilitated by Franchising Plus.



Annie Baptiste

Annie has an honours degree in Marketing from the University of Pretoria. She has been working in the franchising sector since 1999. During her tenure at Deloitte & Touche  in the Franchise devision she started training franchisor staff as well as franchisees on business skills.

Annie joined Franchising Plus as the training manager and has developed the training material for the Franchising Plus training courses and negotiated an alliance with the Institute of Marketing Management, who accredits these courses. Annie also developed a whole training and development programme for retail personnel which currently forms a large part of the Franchising Plus training offering. Annie has authored a book on ‘The Five Radical Rules of Marketing’.


Contact us

Franchising Plus CC is registered in South Africa since 1994.
Members: Eric Parker and Anita du Toit
Telephone: 011 454 2235
011 453 2342

Postal address:
PO Box 2844

Physical address:
Pellmeadow Office Park
Block B, Bauhinia Building
2nd Floor, 60 Civin Drive

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