FNB Franchise & Leadership Summit: How to Become a Positive and Compliant Franchisee
Presented by Burt Gunning, Founder and MD: Gunret Foods
Burt personifies the successful multi-unit franchisee. He currently controls 34 KFC outlets plus one set to commence trading before the end of the year. Burt is an accountant by profession and was a partner in his own auditing firm but failed to find fulfilment in this role. He invested in his first KFC outlet in 1985 and knew immediately that he had found his spiritual home. Everything about the brand appealed to him and he now says that “KFC is my life”.
Setting the scene
Burt’s affinity to the role of multi-unit franchisee shines through when he talks about KFC. He frequently uses “we” rather than “I” when referring to the brand, KFC South Africa or KFC International. This communicates total integration of the franchisor’s and the franchisee’s interests. “What’s good for the brand is good for everyone involved with it.”
Gunret Foods (Pty) Ltd, Burt’s operating company, is a substantial multi-unit KFC franchisee. By the end of 2013, it will operate 35 restaurants, with more in the pipeline for 2014. The company employs over 1,100 people. 30 head office staff including 6 area managers, 6 trainers and 2 store developers are part of the team. Moreover, the company has dedicated training facilities and strong systems are in place. Overall, Gunret Foods is pretty much self-sufficient in the building and ongoing operation of the KFC restaurants it owns, and that’s exactly how KFC South Africa want it.