Fish and ……..? Yes, The Fish & Chip Co. ‘of-fish-ially’ has the best chips in its category


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Some things just need to be together. Like salt and pepper, bread and butter, fish and… The Fish & Chip Co. was recently honoured as Joburg’s Choice of Best Fries along with Steers and Mochachos.

The franchise giant that serves this traditionally English dish with a South African twist, was the only franchise in the fish and chips category to be awarded. Having gone on the hunt to find Johannesburg’s best fries, Joburg.co.za gave The Fish & Chip Co. an impressive eight out of ten for their chips’ flavour and appearance.

The Fish & Chip Co. is a subsidiary of Taste Holdings Limited, a JSE listed company underpinned by family principles with an emphasis on quality, service and value for money and is all about ensuring that the customer has a “positive and lasting experience”.

With the delivery of service excellence, unsurpassed hygiene standards and a simple menu, The Fish & Chip Co. has achieved sought-after brand status as well as rapid growth. Since being established in 2009, 120 outlets have been opened in 2012 alone, and about 3,300 job opportunities have been created to date. There are currently over 300 stores nationwide.

Managing Executive of The Fish & Chip Co., Marcel Strauss is delighted with the accolade. “Even though we didn’t claim top honours this time, The Fish & Chip Co. is ready to take up the 2014 challenge and would like to call all other fish and chip franchises to also give it a go.

“We pride ourselves on the excellent food we serve – it is award winning stuff as you can see,” concludes Strauss.

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