FASA Honours the Finalists and Winners of those in Franchising
The Franchise Association of South Africa (FASA) is proud to honour the finalists and winners of its annual Awards for Excellence in Franchising.
This comes on the heels of a survey conducted by FASA and sponsored by Sanlam which reflected a thriving and growing industry with 627 franchised systems, just over 31 050 franchise outlets and 17 franchise business sectors. The sector which contributes around 10% to the country’s GDP generates a turnover of R302 billion and employs more than 323 519 people – with a massive 90% of franchises developed locally.
“Given South Africa’s current unemployment rate of around 25%, the franchise sector is key to driving future economic growth and creating employment opportunities” says John Baladakis, FASA’s Chairman. Global and local statistics are undisputed proof that franchising is a much lower risk investment with only a 10% failure rate in franchising as opposed to up to 90% in independent businesses.”
The categories honoured at the FASA Awards, sponsored by Absa, include:
FRANCHISOR OF THE YEAR
This most prestigious award celebrates the success of the franchisor who has made a significant impact in the marketplace and who has, through effective business management and marketing, achieved outstanding financial results and a significant growth in his sector.
THE WINNER: OBC CHICKEN & MEAT
RUNNER UP: CASH CONVERTERS
RUNNER UP: CAR SERVICE CITY
FRANCHISEE OF THE YEAR
This Award honours a franchisee’s success in running his/her own business and contributing to the overall success of the franchisor. These franchisees form the backbone of any franchise concept and are the ‘face’ of the franchise brand.
THE WINNER: LARA OELOFSE OF MIKE’S KITCHEN IN SPRINGS
THE RUNNER UP: REON KOCKJEU OF ON-TAP – East London
THE RUNNER UP: ALEYCIA EKSTEEN OF PLACECOL, SILVERLAKES, PRETORIA
NEWCOMER FRANCHISOR OF THE YEAR
This category honours the innovative entrepreneurship of new entrants into the franchise fold. It celebrates those entrepreneurs who are in tune with shifts in demographics, lifestyles and workplaces and who throw that first stone that will undoubtedly cause the ripple effect in consumer markets and be the next big franchise brand.
THE WINNER: MIDEK PAINT DIRECT
RUNNER UP: SHERPA KIDS
RUNNER UP: BODYTEC
FRANCHISOR: LEADING DEVELOPER OF EMERGING ENTREPRENEURS
This award encourages the development of emerging franchisors and on the need to empower the small business sector and encourages the franchise ethic in emerging markets.
THE WINNER: HOT DOG CAFE
JOB CREATOR FRANCHISOR OF THE YEAR
The Job Creator of the Year Award recognises those franchisors who, through the expansion of their franchise brand by way of their network of franchisees, contribute extensively to job creation. The franchisor’s efforts in the transfer of skills and training are also paramount as is their entrepreneurial encouragement and job creation through enterprise development.
THE WINNER: CAR SERVICE CITY
THE RUNNER UP: HOT DOG CAFE
THE RUNNER UP: THE BRAZEN HEAD
BRAND BUILDER OF THE YEAR
The objective of this award is to give recognition to the companies that elevate and grow their brand through the successful implementation of sound marketing strategies. The focus is on innovation and effective marketing rather than the size of the brand’s marketing budget.
THE WINNER: KING PIE
THE RUNNER UP: CAR SERVICE CITY
THE RUNNER UP: PLACECOL
HALL OF FAME AWARD
RAYMOND ACKERMAN OF PICK N PAY
FASA’s Hall of Fame award honours individuals who have, in some form or another, made a valuable contribution to the franchise industry and to FASA. It ranges from franchise consultants who have help put franchise brands on the map to lawyers who have gone out of their way, without compensation, to represent the interests of franchising at FASA at government and legislative level.