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Woman in franchising - open for business

Women’s day is not all about pink and roses. It’s a day that acknowledges the more than 20 000 who marched against pass laws on 9 August 1956. This historic march demonstrated that women can lead in all spheres, including business. As women’s month draws to a close, we pay tribute to inspiring female entrepreneurs and those at the forefront of franchising.

What it takes to be a woman leader in business

“It always seems impossible until it is done.” – Nelson Mandela. This quote applies to many women entrepreneurs. They had to contend with:

  • A lack of support;
  • Less investor funding; and
  • Hearing that women can’t be entrepreneurs.

This didn’t stop the leading women entrepreneurs we have today. Their burning passion for a better life and independence drove them to success.  According to the Small Enterprise Development Agency (Seda):

  • In SA, women own around 72% of micro-enterprises and 40% of small enterprises.

So it’s not surprising that women own about 34% out of the more than 30 000 franchised outlets in SA.

Notable women leaders in the franchising sector include:

  • Marthie Jansen van Rensburg, founder of ASDA Academy;
  • Natalie Champion, marketing manager for Southern Africa for Cash Converters;
  • Sally J’Arlette-Joy, founder and head of the Sandwich Baron franchise; and
  • Michele Fourie, co-founder of Wakaberry.

These leading women prove that:

  • Self-belief;
  • Passion;
  • Motivation; and
  • Dedication, translate to business success:

These women leaders and many others asked the right questions. They’re now their own bosses.  What’s stopping you? Why be an employee for eternity? The bigger question is, who is best able to assist you and offer you the best advice?

The franchising experts at whichfranchise.co.za are passionate about women entrepreneurs. Get in touch with them for everything you need to know about franchising.

Learn from successful business women

Here are some pearls of wisdom from women leaders at the forefront of franchising:

  • “Do 10% more than anyone else. Have a “can do attitude and genuine enthusiasm and love for what you are doing.” – Natalie Champion.
  • “Surround yourself with mentors. Have skin in the game and research potential funders to know their funding requirements.” – Sally J’Arlette-Joy.
  • “Know your own strengths, your weaknesses and goals. Employ others in the areas you’re not so strong. Believe in your own product or service, and go all out to realise your dreams.” – Marthie Jansen van Rensburg.

Be in control of your destiny

Don’t place your future in someone’s hands. The women above and many others demonstrate proof that women are achieving significant success in the franchising area. It’s your time to shine.

We must celebrate and nurture women leaders, women entrepreneurs and those who aspire to be successful business women beyond women’s month. Share your success stories and challenges with us.  If you want to get into the business world, and need advice, get in touch with franchising experts at whichfranchise.co.za.

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