Evert Nortje, Cafe2Go Franchisee Success Story
Franchisee name: Evert Nortje
Franchise name: The Black Hat Barista – Trading as Cafe2Go
Location of franchise: Centurion – Pretoria
1. Why did you go down the franchise route?
I have worked in corporate for a very long time, having gained valuable management experience for over 20 years. I grew tired for working for a company where my loyalty and efforts were not recognized. I thought to myself that there has to be a way to earn my money from somewhere else with a model that has been tested and working and that’s why I went the franchise route.
2. Why did you choose your franchise?
I have researched a few franchise options and ultimately decided to go with Cafe2go. Reason being – a different trailer concept, working model and relatively affordable with an immediate income stream. I met Jan Grobler at the Franchise expo in June at Kyalami and saw the friendliness and passion and I was hooked.
3. What did you do before taking up a franchise?
I worked for various retail stores as a manager and gained the experience needed of running a business.
4. How did you raise the finance?
I have applied for finance before resigning from my previous employer and a friend assisted me with a further loan.
5. What training and support did you receive initially and ongoing?
No training was received initially, but the support has been there from everyone at HO. I was thrown into the deep end – I received my trailer the Sunday and the very next day I was managing a relatively big event at SA Gymnastics. The back-up and support received during my transition and to date within the brand has been fantastic.
6. What is a typical day for you as a franchisee?
A typical day for me at this stage is finding leads, meetings, buying stock and of course assisting customers with passion and friendliness at my events. I enjoy what I am doing now as more opportunities are coming my way to get into business with other people.
7. What challenges have you faced?
Securing a great permanent spot for the working week is a challenge and securing events that are really worthwhile.
8. Has becoming a franchisee changed your life, if so how?
Becoming a franchisee has not changed my life as such, but my view on business, finances and how a franchise works, has changed. Also, buying this franchise has opened the door to expand across borders.
9. What advice would you give to someone thinking of buying their first franchise?
If one has a few options to choose from, decide on one and focus on that alone until one acquires it. Then focus on the next step and work with the franchisor and grow from there. Avoid external influence from family and friends and do your homework 100%. Speak to people (professionals) that know more than you with regards to business and learn from them. Don’t depend on other people to make your business work. You have to depend on yourself and with the grace from God to make things happen for your business!
10. What are your plans for the future?
I have acquired my Namibian citizenship and the plan is to expand the brand to Namibia. I have also spoken to a few other people that would assist me in generating multiple income streams and to become a franchisor myself.
11. Would you do it again?
Yes, yes, yes!