Domino’s Pizza Tracker is Now so Much More!
- The Pizza Tracker® allows customers to track every stage of their order in real time
- New Pizza Tracker® offers richer user experience
- Revamped Tracker is available on web and mobile
Domino’s Pizza have launched an all new pizza tracker to give customers a richer experience while waiting for their favourite pizza. The pizza tracker allows customer to track their order from the time that the order is placed to the minute it leaves the store.
“The functionality was launched in South Africa in 2014 and serves as a point of convenience and a source of entertainment. Our customers love the idea of seeing the progress of their order. This popular feature required a refreshed look to stay relevant and the redesign forms part of our digital journey that will see more alignment to global initiatives,” says Romy Townsend, Marketing Manager for Domino’s Pizza in South Africa.
To launch the new Tracker, Domino’s Pizza created an 8-episode animated series titled, ‘The Dough of Destiny’. The investigative web series follows the mystical ‘Dough of Destiny’ and customers will be introduced to over the top and dynamic characters as they track their journey.
The tracker is available on web as well as on the Domino’s Pizza app for iOS and Android devices.
About Domino’s Pizza®
Founded in 1960, Domino’s Pizza is the recognised world leader in pizza delivery, with a significant business in carryout pizza. It ranks among the world’s top public restaurant brands with a global enterprise of more than 12,100 stores in over 80 international markets.
Domino’s Pizza South Africa is operated by Taste Holdings who holds a 30-year master license agreement to develop the brand in South Africa and seven African countries. Since launch in November 2014, Taste Holdings have opened 86 stores across South Africa. Domino’s Pizza leads its market category due to high quality manufacturing and distribution of its food ingredients, reliable and fast delivery, as well as high impact marketing. Domino’s Pizza is the leader in online ordering and pizza delivery innovation.