Cash Converters wins Best Stand at International Franchise Expo
Cash Converters was awarded the best medium-sized stand at the International Franchise Expo at the Sandton Convention Centre last week.
“We are currently in the process of introducing the new Cash Converters look and feel, so we designed the stand to look like a new storefront,” says Richard Mukheibir, CEO of Cash Converters. “The stand included the new colours and logo, as well as information on the new store design.”
The world’s largest second-hand goods dealer is making waves in the South African franchise market. In addition to the stand award, Cash Converters was also a finalist in the Franchisor of the Year category in the annual Franchise Association of South Africa (FASA) Awards. The awards run alongside the IFE.
“This is an important time for Cash Converters, as we introduce the new brand to the South African market place,” explains Mukheibir. “This award, as well as being announced as a finalist in the Franchisor of the Year category, helps ensure we stay top of mind for those looking to invest in a franchise.”