Burger King SA Enters Sasol Fuel Stations
Sasol and Burger King South Africa have joint ventures, Burger King SA will now open stores within Sasol’s national fuel retail network.
This venture will include company-owned outlets and franchising opportunities to current and potential Sasol franchisees will be available.
“The agreement with Sasol allows us to position our brand across new channels and therefore expand our number of guests and restaurants in South Africa,” said José Cil, Burger King Worldwide’s president for Europe, the Middle East and Africa.
Burger King SA’s CEO, Jaye Sinclair, said the deal supports the company’s growth strategy.
“Partnering with Sasol supports our rapid expansion plans and will enable us to increase our growth potential in South Africa over the next few years,” he said.
“This collaboration will allow two leading brands to leverage each other’s strengths and capabilities,” said Alan Cameron, managing director of Sasol Oil.
“We are excited about the opportunity of being an exclusive partner to Burger King SA through our retail sites,” he said.
Burger King Worldwide which was founded in 1954, is the world’s second largest quick service restaurant chain headquartered in Miami in the USA.