André Keyser, Battery Clinic Randfontein Franchisee
Name: André Keyser
Franchise name: Battery Clinic Randfontein
Location of franchise: 4 Piet Uys Street, Westergloor, Randfontein
Why did you go down the franchise route?
It is a common fact that the possibility to be successful is better with a proven concept. The vision and drive of the franchisor was also a considering factor.
Why did you choose your franchise?
Batteries are a necessity for all of us and if you run the business well and have a proper marketing plan, you have to be successful.
What did you do before taking up a franchise?
I was a teacher of profession and a retailer of a fuel station
How did you raise the finance?
40% of the capital requirement was own capital, and the remainder through a bank loan.
What training and support did you receive initially and ongoing?
The team received sufficient training in the operation of the business.
What is a typical day for you as a franchisee?
Our staff starts at 07:00. We fist make sure that everything is neat and clean. We then put out our banners and signage and open the shop for the customers before 08:00. After the administration duties are done and outstanding issues are followed up, the duties in the workshop start where we do the reconditioning and charging processes of batteries. Our priority, though, is to serve our customers in an efficient and professional way – we also do deliveries and installations on site.
What challenges have you faced?
There are many market players and to penetrate the existing market and grow your business will always be a challenge.
Has becoming a franchisee changed your life, if so how?
Not really – I am used to running a retail business under a franchisor.
What advice would you give to someone thinking of buying their first franchise?
Do proper homework and planning before you make a decision. The location of your business might be very important. Make sure you have a competitive advantage before you start. Consult with existing franchisees – they will provide you with important information.
What are your plans for the future?
To build the business and be successful.
Would you do it again?