An Old Tradition in Thailand is Celebrated at Simply Asia in Association with FeedSA


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Songkran, an old custom in Thailand marks the New Year according to the Thai lunar calendar. At Simply Asia, Songkran is a time for celebration of new beginnings and goodwill towards others.

Simply Asia restaurants across the country are on a mission to raise funds for their selected charity, FeedSA. Chai Lekcharoensuk, or simply known as “Mr. Chai,” the founder of Simply Asia, is using this occasion to give back to the community.

The Simply Asia ‘Songkran Special Meal Deal’ was introduced on 1 April 2013. Customers can purchase 1 of 4 of the brand’s most popular dishes with a Lipton Ice Tea for R65.

After only two months of the campaign running, Simply Asia is extremely pleased to announce that they have sold over 11,000 Songkran Specials across all Simply Asia branches which equates to more than R55, 000 raised from sales alone.

Simply Asia Durbanville and Simply Asia Krugersdorp volunteered to give an entire days turnover towards the total amount raised. They filled their restaurants with loyal customers on Tuesday, 30 April 2013, and raised in excess of R15, 000 and R10, 000 respectively which brought the total amount raised in one month of the Songkran Special campaign to over R83,000.

FeedSA, is a non-profit organization, their main aim is to institute feeding programmes and education for all those in the townships who don’t receive any other form of financial support, and also for children who go to school with not food. They also action the building and start up of crèches. FeedSA focuses on the Johannesburg area (from Alexandra Township, Soweto, Orlando West, Orange Farm and the West Rand). They also have several benefactors in the KwaZulu-Natal and Western Cape regions.

Candice Etberg, one of the founders of FeedSA says, “FeedSA is honoured to have been selected as being part of this incredible and successful campaign run by Simply Asia, the exposure and awareness of FeedSA through this project has been fantastic. Simply Asia truly went out of their way to achieve a brilliant and simple way to raise money and awareness for our organization.”

Etberg continued, “The passion and tenacity towards FeedSA that has been displayed by the staff at the restaurants has also been incredible and very heartwarming to see, we are really grateful to Simply Asia for helping us feed hearts, minds and tummies by merely having a delicious meal at their restaurants.”

In April the Simply Asia team visited one of the beneficiaries of FeedSA in the Western Cape, Fano Ngcobo who facilitates in a soup kitchen in the Zola Township of Somerset West. He has run the soup kitchen since late 2012 and said that a few of his friends who were also running soup kitchens were slowly being forced to shut down as they weren’t receiving any financial support to maintain the operation. Fano was lucky enough to come across two ladies; Candice Etberg and Jo-Anne Tooch from FeedSA. They took him under their wings and provided monthly financial support courtesy of the contributors to their foundation.

“Father Fano is one of the most philanthropic and compassionate people that we have had the privilege of meeting, and who we are proud to have as a beneficiary,” said Etberg. “He is well-organized in his dealings with FeedSA and runs a very well controlled and delicious feeding scheme/soup kitchen.. Fano caters to 250 orphans who, without his feeding scheme, would otherwise have no ways or means of food.”

Liane Wadman, National Marketing Manager for Simply Asia commented, “We are delighted to see that the Songkran Special campaign has taken off throughout our network, and are grateful to all our loyal customers for showing their support. Our founder, Mr Chai, traditionally uses this time of year to focus on charity, and this year we were very pleased to have found FeedSA. It was important for us to find an organization that had beneficiaries in all the major regions where our stores are located, being Western Cape, Gauteng and KwaZulu-Natal, as we felt that we needed to create a relevant link to our customers in those areas and our selected charity.”

Due to popular demand, Simply Asia’s Songkran campaign has now been extended until the end of June 2013.

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