• Expert Advice

Embarking on the journey of becoming a franchisee can be an exciting yet daunting venture. It’s not just about choosing a successful brand but understanding what it takes to thrive within the franchise system. Unlike starting an independent business, franchising operates on a collaborative model where teamwork, compliance, and mutual success are key. As a franchisee, you become part of a larger network, and your success is closely tied to how well you adapt to this environment. From embracing network rules and maintaining positive relationships with the franchisor to upholding ethics and customer service excellence, there are several factors that can determine whether you will be a happy, successful franchisee. In this article, we explore the 20 essential considerations and mindset shifts required for franchise success, helping you assess whether franchising is the right path for you.

1. Weigh up the pros and cons of being a franchisee as opposed to starting your own business. 
2. You need to be a ‘team player’ franchising works because of the power of the collective all pulling together.
3. You must accept majority rule – there will be times that the Franchisor changes strategy and implements changes that you do not agree with.
4. You must embrace the network rules –  you will be required to work according to the Operations and Procedures rules. As a franchisee you can’t just make changes or introduce new products, however you can recommend these to the Franchisor for consideration.
5. You need to be positive as positivity breeds success. Negative demotivated franchisees are bad for a brand.
6. Uphold ethics – it is very important that you are honest and transparent at all times.
7. Franchising works with a win:win situation where the Franchisor and Franchisee are successful.
8. Don’t resent the franchise fees you need to pay. You want a successful Franchisor who can gear up and employ the best staff that drive and develop the brand you represent.
9. Represent the brand with pride. Be proud to be associated with the brand! Wear the logo out of work to show you are proud to be associated with it.
10. A Franchisee looks after the day to day running while the Franchisor looks after strategy and long-term planning. Understand your role and remain focused on it!
11. Participate fully in all training and make sure your staff do as well. Training is so important to ensure you conform to and meet the brand standards.
12. Treat the Franchisor as part of your team and welcome their involvement, support and assistance.
13. Undertake local marketing and try to become the centre of your community. Treat marketing as an investment not an expense.
14. Offer superior customer service! Referrals are the best form of advertising. Make sure your customers are regulars!
15. Aim for perfection – set out to be the best Franchisee in the group. Strive for service excellence constantly.
16. Accept constructive criticism – after some time you become store blind and you need a thrid party to point out your inefficiencies.
17. Gain allies – treat your supplies well and with respect and this will pay dividends.
18. Try to be a good communicator, with the Franchisor and your staff. It’s no good keeping all in your head and not passing it on.
19. Look after your staff, they are your ‘crown jewels’ – pay them well, motivate them and train them because they interface with our customers.
20. Don’t always try to cut prices because ‘you can’t be the cheapest and the best!’ Be the best not the cheapest.

In conclusion, successful franchising is all about the RELATIONSHIP between the Franchisor and the franchisee. Like all relationships they need to be worked on.

Now that you are ready to select a franchise visit our Franchise Directory to start your journey.